Author Archives: Annette Joseph

Italy Summer Style + Photo Workshops Recap

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dinner on the terrace was incredible

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signature cocktails were a must at aperitivo time

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this was our wine and cheese party…

Well it’s fall. Summer went by so quickly. Our first ever summer Style + Photo Workshops here at La Fortezza were a big success and lots of fun. We met so many wonderful people, and we cooked, we ate, we drank wine, we created beauty, we talked style and photography, and of course, we prop shopped until we dropped.

I want to thank the great instructors who joined us, Christina Wedge, Sarah Dorio, and Sif Orellana; they did an amazing job, and our attendees enjoyed every minute.

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la fortezza worked well as a location

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the studio worked as well as I imagined and more…

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a one on one styling lesson with moi…

My intention with these workshops is to mentor and share my vast professional experience and expertise in styling and producing photo-shoots and bring the very best of the best experts to teach with me.

This summer was a learning experience, not only for our attendees but for me, too. Working at this new location, I wanted to make sure that everyone experienced the very best. My mantra here at the La Fortezza workshops is that everyone should be inspired, challenged, pampered and gently nudged to a new creative heights. We will all nurture the goals every student has set out to accomplish in a beautiful setting.

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we made and photographed handmade ravioli, and then ate them…

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prop shopping at my favorite flea market was a great day excursion with these ladies

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getting to know equipment is essential…

This summer my experience with our attendees and instructors had me thinking about every detail. We tried chefs, and we tried menus. We worked with new equipment on site. We honed our team and added new team members. With everything new, there are growing pains, and I so appreciated the insights and suggestions from everyone involved. Know that I have dissected every moment of each workshop to better improve it for our attendees.The studio space worked amazingly well, as well as I had imagined; it is truly a magical space to work in.

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Always smiling and so kind…Elena did an amazing job at our first workshop, and we will have her back next summer.

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Leo, our badass chef and part time hand model knocked, it out of the park with his new twist on Italian cuisine and handmade pasta!

What I came away with is a greater knowledge of expectations not only of our attendees but of myself. Thank you to all who participated and who helped me gain an understanding of what it means to operate such a life changing business model.  All of you were so gracious and thoughtful and patient with us. Our chefs and our support team now have a better understanding of the importance of creating a safe and welcoming environment. But mostly in the end, it’s the great people that I get to spend time with that make these workshops most worthwhile. This first time with all our attendees was so incredible. I loved teaching you and spending time with you and getting to know you. Please come back anytime.

I can’t wait until next year. I have created a roster of incredible workshops. We will have the most amazing creatives joining us next year. We will work with an internationally known wedding design and photography team, a figurative fine-art photographer, an abstract painter, and an Italian fine art photographer. Perhaps the most exciting addition is that I will be offering 2 one on one styling workshops with me! One in spring and one in the fall. Stay tuned for more Workshop updates soon.

Thank you again to all who attended our first ever La Fortezza Workshops, and to our fantastic team of pros.

Love you guys!

xx

Photos: the summer team

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Italy renovation update

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This will be the guest quarters, under the bridge.

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the commerical kitchen and guest lounge ( bat cave) will be below the terrace. Photos by Sarah Dorio

As you all know by now, we worked at our new workshop location in Italy all summer long, La Fortezza. Some of our attendees witnessed the renovation first hand, and those brave soles that signed up for our first ever Style + Photo Workshop got an eye full of what it looks like to do a large renovation project in Italy. We had scaffolding up as we were in the midst of reappointing the dependance which will serve as 3 bedrooms and baths in this beautiful outbuilding on the side of the main house. It will have a beautiful terrace, be near the outdoor oven and have a super view of the vineyard. The scaffolding came down right before our second workshop. At that time we halted all works for the summer and took a well deserved break from hammers, drills and heavy equipment.

After a quiet summer, we are ready to resume all the noise and changes to the property. Here’s a renovation update and what is on the to-do list for this coming winter:

  1. Finish the outbuilding guest rooms and bath rooms.
  2. Finish the guest quarters in the main building.
  3. Finish the outdoor oven and grill area with seating area.
  4. Finish the commercial demo kitchen
  5. Finish the student lounge area which our son Levi named the bat cave (we may or may not have a bat family living there now; don’t worry we plan to erect a proper bat home for them on the property).
  6. Expand the garden – this includes planting an olive grove. Frank is keen on having our own olive oil.
  7. Large stone wall for the front of the house for privacy.

After the holidays in December, work will commence once more. At this point, we are in the planning and design and budgeting stages with our Italian team. Stay tuned for regular updates. Of course, follow along on my Instagram account.

We are super excited to continue work on this amazing project. Stay tuned…xx

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Handmade Charlotte & The Great Pumpkin Layer Cake

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As many of you know, I love a great fall party. When I asked creative guru Rachel Faucett of Handmade Charlotte if I could document her fall themed soiree for Atlanta Magazine’s HOME, she quickly said of course, and we were off and running. Creating a fall party can be fun and mostly easy peasy. Here is one of my favorite recipes from the party:

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The Great Pumpkin Layer Cake
Serves 12

For the cake, you will need: 

– 3 cups all-purpose flour
– 2 teaspoons baking powder
– 1 teaspoon baking soda
– 1 tablespoon ground cinnamon
– 2 teaspoons ground ginger
– 1 3/4 teaspoons ground allspice
– 1 teaspoon salt
– 1/2 teaspoon ground nutmeg
– 1 1/2 cups sugar
– 1 cup (packed) golden brown sugar
– 1 cup canola oil
– 4 large eggs
– 1 15-ounce can pure pumpkin
– 1 tablespoon vanilla extract
– 1 tablespoon grated orange peel

Note: 2 fluted bundt pans.

To prepare the cake:

Position rack in center of oven and preheat to 350°F. Butter two 9-inch-diameter bundt pans; Butter and dust pans with flour. Sift 3 cups flour and next 7 ingredients into medium bowl. In the bowl of a standing mixer, fitted with the paddle attachment, beat both sugars and oil until combined (mixture will look grainy). Add eggs 1 at a time, beating until well blended after each addition. Add pumpkin, vanilla, and orange peel; beat until well blended. Add flour mixture; beat just until incorporatedDivide batter between prepared pans. Smooth tops.

Bake cakes until tester inserted into center comes out clean, about 1 hour. Cool cakes completely in pans on rack. Run knife around cakes to loosen. Invert cakes onto racks, then turn cakes over on to a platter.

For the frosting, you will need:

– 1 8-ounce package cream cheese, room temperature
– 10 tablespoons (1 1/4 sticks) unsalted butter, room temperature
– 1 tablespoon dark rum
– 1 teaspoon vanilla extract or vanilla paste
– 4 1/2 cups powdered sugar

To prepare the frosting: 

In the bowl of a standing mixer fitted with a whisk attachment, beat cream cheese and butter in large bowl until smooth. Beat in dark rum and vanilla. Add powdered sugar in 3 additions, beating just until frosting is smooth after each addition (do not overbeat or frosting may become too soft to spread).

For the chocolate icing, you will need:

– 12 ounces semi-sweet chocolate chips
– ½ cup cream

To prepare the chocolate icing:

In a small sauce pan heat chips and cream whisk until smooth.

To assemble the cake: 

Place 1 pumpkin cake layer, rounded side down, on platter. Spread the of cream cheese frosting over top of cake to edges. Top with second pumpkin half. Drizzle with Chocolate icing using a fork in a zig zag splatter pattern.

  • Note – Can be made 1 day ahead. Cover with cake dome and refrigerate. Let stand at room temperature 1 hour before serving.

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For the full feature Atlanta Magazine’s HOME  is on newstands now.

Photos: Raftermen

 

 

 

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Americasmart Style + Photo Workshop

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As you know, I teach workshops all over the world. My day job being producer and stylist sort of morphed into a teaching gig. I am excited about new opportunities that have presented themselves since I took a leap and changed my career tact. I have been a stylist and producer for over 25 years; it’s hard to believe but it’s true, so you might imagine I have lots to share. Over the years I have trained many assistants that have gone on to find success, and to be honest other than the pride I feel for my own children, seeing my assistants’ achievements gives me great joy. Although I have styled thousands of campaigns and magazine editorial features, the greatest pleasure has been sharing and teaching my craft to others.

That’s why I am always super excited to teach an Americasmart style + photo workshop during shows. I meet so many fantastic people and some of them who have taken my workshop end up in Italy with me at one of my workshops here. This year I had the pleasure of hosting an interior designer in Italy teaching her how to style for the camera that I orginally met at the Mart at one of my workshops. We had a wonderful time, and she left feeling so much more confident in styling her own portfolio.

September 28th, I will be teaching a workshop geared towards interiors. With Christina Wedge photographing the entire process, we will explore the how-to’s of styling a room for the camera. The workshop sold out in about 24 hours, however you can sign up for a styling one on one with me in Italy next summer. In summer 2018 and fall 2018, I will be offering for the very first time one on one styling in Italy with me. These intimate workshops will be three intensive days covering the business of styling, making your brand, and styling for the camera. These lessons will be totally custom, and you will have an opportunity to cook, shop, and style with me all while enjoying La Fortezza, our 12th century fortress in the Tuscan countryside. Feel free to email me (annette@annettejosephstyle.com) to learn more. The one on one’s launch early October; there is only 1 in the summer and 1 in the fall. If you want it, you better grab it. Thanks to everyone that signed up for the Americamart workshop! See you soon!

Photo cred: Amber Fouts

xx

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September is Sagra Season

What the heck is a "sagra"? A sagra is a local festival, mostly held in villages, all over the Italian countryside. Join me as I share my sagra experiences!

What the heck is a “sagra“? A sagra is a local festival, mostly held in villages, all over the Italian countryside. It’s something that I really had no experience with since we lived in a seaside town for so many years. I vaguely knew what it was from visiting friends in the countryside, but I had never attended one. This year, as you know, we moved to the countryside, and there are sagre (sagre, plural) everywhere. Usually tied in someway to food, apples, polenta, truffles, boars…you get the picture. The village gathers in the main square (in most cases) or even a field or the streets. Since it’s hosted by the village for the surrounding area, everyone turns out. Sometimes there are food trucks or food vendors, and usually there’s an open fire somewhere where a local specialty is being cooked by your neighbors, or yummy things are being fried or grilled. There are lots of families and of course family activities like jumpy houses.

What the heck is a "sagra"? A sagra is a local festival, mostly held in villages, all over the Italian countryside. Join me as I share my sagra experiences!

It’s a great way to raise money for the community. Communities here are a very tight knit group. Plus everyone can come together and celebrate the season. Needless to say, it’s a great place to people watch, catch-up with folks in the neighborhood, eat great food, and drink local wine. Most likely these festivals originated from old country fairs or harvest celebrations. It’s easy to attend a sagra because everyone is welcome. Look for signs along the road near villages, the theme (most often food related) will be on the poster along with the dates. They are usually held on the weekends, and keep in mind these are nighttime events usually starting at about 8:00 pm.

Most sagre are set up the same: you buy a food and drink ticket, and then they bring your order to your table. The way it works most often is they either give you a number for your table, or they come pick up your ticket, retrieve the order, and bring it to you. Knowing the ropes is super helpful. Next time you’re in Italy and nearing a village, look for the posters. You can’t go wrong or more authentic.

We are attending several this fall; I am seriously thinking this might just be my next cookbook.

Sagre of Italy…xx

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