Hi I’m Annette Joseph, and I am a professional shopper…and I have a problem. Well not a problem exactly. More like a secret obsession. As you all know, I live in Italy about 1/2 the year, with Donald Trump in office, it will probably be more like 12 months out of the year…(not kidding).
I live here, therefore I live a normal life, and I need normal stuff like wrapping paper, light bulbs, dishwasher detergent, laundry detergent, glass jars, paper plates, and a mop and pail. When I first summered in Italy about 25 years ago, one had to shop at many specialty stores for those items. There were not giant conglomerate hardware stores like Home Depot, or SUPER markets like Whole Foods or even stores that cover it all like Target. We would go from place to place picking up mops here and laundry detergent there, meat at the butcher (which I still do) and wrapping paper…well there was no wrapping paper…none. I used to have to be super creative with birthday wrapping, or I would bring it with me from the states.
My point is like with all things, things change. It’s still hard to find everything in one place like Target, but the world is becoming more homogenized as the internet has made the world smaller and smaller. Something terribly clever is going on here in Italy. The inception of the catch all store. Mostly owned and operated by Chinese families, these mega stores have everything, and I mean everything. I am totally obsessed with them. Need cute cocktail straws or cute ribbon? Doggie poo bags or votive candles? Pots and pans, hardware or sunscreen? Here’s your place. They even have clothing, hats, cosmetics and perfume. The skus go on and on. Need a grill? Charcoal? A chocolate bar? Gum? Motor oil? You get the picture.
I AM OBSESSED. It is something that has made living here nearly perfect. I know you’re saying what is she talking about? But these stores are literally life changing. It used to take hours to find wrapping paper, gift bags and even cocktail straws, and now with the Happy Megastore, I can get everything in one spot. The thing I like most is that the store is so unpolished, so utilitarian and almost kitsch. No sparkling photography of pretty people trying perfume or walking their perfect pooch. Just down and dirty racks with all sorts of useful items stocked up in obscene quantities.
The biggest secret is when I am in a bad mood (yes one can be in a bad mood in Italy :-)), I go there for an instant pick me up. I buy a few items, a scented candle or a bag of charcoal for our grill, and I feel 100% better. Let’s face it: it’s cheaper than therapy, and one can pick up some useful hard-to-find items to boot. Next time you’re in Italy in a town, find the Happy Megastore or something like it. (Hint: they look like a Chinese container threw up on the sidewalk) Go in; you will be amazed. If you forgot to bring something from home, I swear they will have what you need. I know this is not the most Italian-ish romantic post I’ve ever done, but it’s a very important post because it documents the changes that have taken place as the world becomes a smaller place. It’s relevant and important and mainly, it’s my happy mega place.
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