How to Style Your Outdoor Space

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As most of you know, I have been styling interiors for more than 20 years, however sometimes my jobs take me outdoors. I love styling outdoors, but there are a few hard and fast rules you might want to keep in mind when styling outside. Whether you’re planning to photograph your outdoor space, or you’re simply looking to spruce things up, today’s tips will certainly help you create a magazine worthy space.

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1.  Incorporate greenery. Use potted plants to anchor your space, but avoid using a lot of small colorful plants. Instead, think substantial, but not too large. When thinking of scale and proportion, remember it’s about the house and not the plants or accessories.

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2. Don’t over accessorize. Use accessories that make sense. Stay away from using too many throws or blankets, pillows, lanterns or candles, elk horns, wine glasses, you get the picture. These items are certainly ones that you’ll find day to day in your space, but they don’t need to live there permanently.

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3. Remember the Magic TriangleThis is especially important if you are styling your outdoor space for a photoshoot, but the rule also applies if you are simply setting-up your space for yourself. In the case of outdoor styling, this is a great trick to keep everything in balance. Your triangle will give you a starting point in an environment that can be overwhelming. In the above photo, you will see a thin triangle of red props. Can you spot them?

4. Choose smart materials. Think about items that can withstand the elements. That means choosing things like indoor/outdoor fabrics for pillows, rust-resistant furniture, and outdoor rugs. You’ll be surprised at the items available on the market these days. Ballard Designs and Ikea often have great selections!

Photo 1: Rob Brinson

Photo 2: Anthony Masterson

Photo 3: Reed Davis

Photo 4: Lauren Rubinstein

Styling By: Annette Joseph for Meredith publications

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Workshop Announcement :: Join us in October

Angie Eric Ripert

Ciao guys! As you know, our summer workshops have sold out.

However, fall workshops are now up for grabs. Full disclosure: we only have a couple spots left in each workshop in September, so we have added a workshop in October. Since it’s olive oil season, it’s the best time to visit our region in Lunigiana. We will be visiting food vendors and the oil press, and tasting wine and truffle hunting will also be on the schedule.

However the most exciting part of this workshop announcement is who will be joining us touring and teaching. Drum roll please…

Angie

Angie Mosier, America’s food styling sweetheart, food writer, food stylist, photographer and producer. Yes, she even styled and photographed for Eric Ripert. Angie is someone I look up to. She is incredibly talented and knowledgeable, well respected, and an all around lovely soul. She will be joined by James Beard award winning chef Chef Rebecca Wilcomb, chef at Herbsaint in New Orleans. Rebecca comes from an Italian background, so returning to her heritage is very exciting indeed. Join us as we cook, style, and photograph our region, take tours of purveyors and food artisans, enjoy visits to farms, dairies, cheese makers, olive groves and orchards, cook with local seasonal ingredients, and drink our own wine from our vineyard at La Fortezza. I am over the moon that these two food superstars will be exploring our food culture with all of us in tow.

This is a very special opportunity to explore our region with these amazing instructors, and it is available to you. To say we are amazed and thrilled would be an understatement. Angie and I have been friends for many years, and the idea that she will be joining me in Italy is a dream come true.

Rebecca

We will be launching her workshop on the site May 1st. I suspect it will sell out in a day. If you want the opportunity to be first on the sign up list, please join our mailing list as we will be sending a newsletter a couple days before it posts live.

Join us for our Angie Mosier workshop in Italy, The Story of Place and Taste: Cooking, Styling and Photographing the Food of Lunigiana. Will launch soon.

See you in Italy.

xx Annette

 

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Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Cocktail Italiano :: Book Launch DAY it’s not too late to meet me there!

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I am beyond excited! My Cocktail Italiano launch is TONIGHT! I am thrilled to show everyone my new book. PINCH ME PLEASE!!!

Cocktail Italiano has truly been a labor of love, and a love letter to my favorite time of day in my favorite place on the planet Italy. Better yet, I share all my favorite places to indulge up and down the coastline known as the Italian Riviera. We loved living in the charming seaside vacation town of Alassio for 12 years, sharing our life there with family and friends, and enjoying aperitivo with them all.

We made lovely friends, and of course, met them every evening at the sea for a couple of cocktails and nibbles before dinner known as the charming ritual of Aperitivo.

I can’t wait to see everyone and sign books all night.

Meet me tonight at Switch Modern. Thank you to my dear friends at Liz Lapidus PR, the best PR firm in America. Let’s toast with an Negroni or an Aperol Spritz. See you tonight! A presto. x

RSVP to rsvp@lizlapiduspr.com

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Classic Negroni Recipes from Cocktail Italiano

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My new book, Cocktail Italiano , features over 50 cocktails and 50 nibbles recipes from my time on the Italian Riviera. I am always asked what my favorite cocktail is, and without hesitation I say the classic Negroni or the Negroni Sbagliato from Bar Basso, they make it best.

I am a Campari girl and always will be. Today I am giving you my 2 all time favorite Italian cocktails, and of course, Campari is involved. If you get a chance, order one of these Italian classics in Italy. But if you cannot get there anytime soon, make one at home, sit on the terrace or patio or porch, listen to some Italian hits on spotify and create your own apero-clock at home.

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Classic Negroni
serves 1

A very strong cocktail this drink is another classic Italian cocktail.  The Negroni has become very popular in America in the last 5 years.

You will need:
– 1 ounce dry Gin
– 1 ounce Campari
– 1 ounce Italian vermouth

To prepare:

Shake well with cracked ice, then strain into a chilled highball glass and garnish with a twist of orange peel.

Negroni Sbagliato – Bar Basso
serves 1

What can I say about Bar Basso that has not already been written about? It’s the most classic Italian bar you will set foot it. Its owner is famous for this amazing cocktail. It all started as a mistake, but a happy mistake, and those are the best kind. In my opinion, Bar Basso is what a bar should be like: it’s messy and un-kept though it’s chic décor makes it authentic, warm and friendly but still somewhat chaotic. Great looking people of all ages congregate until late into the night. The blaring neon bar sign beckons you to cross the street and order a drink. Settle in and watch the ultimate sartorialist scene unfold. It’s quintessential Milan.

You will need:
– 1 ounce sweet vermouth
– 1 ounce Campari
– 1 ounce lightly sparkling wine
– Orange slice

To prepare:

Combine vermouth and Campari in an ice-filled glass. Top with sparkling wine, stir to combine and garnish.

Photo credit: Moi

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