IKEA’s Jassa Collection: A Colorful Bazaar

Ikea's latest collection, the Jassa collection, is fantastic. It's colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar. Ikea's latest collection, the Jassa collection, is fantastic. It's colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar.

As you all know, Ikea is one of my stylist’s secrets. It’s a great place to find funky, affordable, and chic items for your home and beyond. I’ve even been known to use Ikea items for photoshoots from time to time.

Ikea’s latest collection, the Jassa collection, is fantastic. It’s colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar. It just screams outdoor entertaining and summer style.

Ikea's latest collection, the Jassa collection, is fantastic. It's colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar. Ikea's latest collection, the Jassa collection, is fantastic. It's colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar. Ikea's latest collection, the Jassa collection, is fantastic. It's colorful, earthy, and bohemian. With all of its punch, it reminds me of a bazaar.

The textiles are bold, and the furniture is so fun. It’s just a little bit vintage, but full of modernity. I just love it all.

Toss the oversized pillows on the floor for additional cozy seating, grab a large basket or two to hold blankets or beach towels around the pool, or plan an dinner party around the royal blue splattered serving wear. Most of all, plan some springtime fun!

xx Annette

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Project Soar Marrakech 2016 :: The Portrait Project

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com

One of my favorite things about the Marrakech Workshop are the days before my attendees arrive.

One activity in particular is the thing I most look forward to… Sunday’s Project Soar sports and art activity. Project Soar is Maryam Montague and Chris Redecke’s (Owners of Peacock Pavilions) Girls Empowerment and Education Non-Profit.

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com It’s so exciting to get to plan an art project for the girls. You may remember I wrote about Project Soar last year.

Well this year with Sarah Dorio, my workshop Photo Instructor, in tow we created a portrait project for the girls. Sarah brought her Hassenblad fitted with a Polaroid back, which enabled her to take insta-pics of the girls. I, of course, had to bring some boas and crowns as wardrobe. What girl doesn’t like a boa and a crown? The girls were so excited to have their portraits taken, they patiently waited in line for their turn. Once their Polaroid was developed, they went to work gluing it to a poster board and then embellishing their portrait. They all did a beautiful job and had a keepsake to proudly display at home.

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com I was very taken that last year when we came and took photos of the girls that they were shy, and it was hard to get most of them to smile. But this year, thanks to all the great activities and support of the Project Soar team, they all were much more confident and outgoing. It’s extraordinary what support and self esteem building activities can do, especially for these young girls during their formative years. Project Soar is doing so much for young women in the community; read about it here.

If you would like to make a donation, please make one here. The girls have so little, and Project Soar provides them with the means to achieve so much. The cycle of child brides and a lack of education can stop, and you can so easily help these girls become accomplished and educated women of the future.

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com As you can tell, I have grown to love these girls; I cannot tell you how it warmed my heart that they came running up to me with kisses and remembered me from last year. They took my hand and would not let go. So little can make such a difference. It’s up to us strong women of the world to help all women reach their full potential, and honestly it’s not that hard.

My workshop group was so amazing and generous. They all attended a fundraiser dinner the week of our workshop, and we all vowed to get the word out. Stay tuned for more information about a fundraiser coming to Atlanta. Thanks to Sarah Dorio who tirelessly photographed all the girls and did so with kindness, patience, and a big smile on her face.

Project Soar Portrait Project in Marrakech | http://annettejosephstyle.com

Photo Credit: moi and Sarah Dorio

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Marrakech Style + Photo Workshop 2016

AJS Marrakech Workshop | http://annettejosephstyle.com

Landing in Marrakech always sparks a warm light in my heart. Something about Marrakech has always spoken to me. Not sure if it’s a past life, or an appreciation of light, color, and texture. Or maybe it’s just the hustle and bustle in the street that gets my creative juices flowing. Whatever the reason, I decided to go back and teach styling and photography to another workshop group.

Last year was the first time I brought a group to photograph and experience Marrakech. I learned a lot from that experience, I must say. In a country where the majority does not like to be photographed, it’s a daunting task to facilitate photography for attendees.

But this year, with the help of my brilliant friend and producer Mary O’Dell, I was able to secure photo guides from Marrakech and seamlessly provide subjects for our portraits. I must say seamlessly is probably not the right word…more like without major incident. In Marrakech, one must respect religious rules, and especially with the older folks bearded and veiled. They simply are not into having anyone point a camera at them. So with that in mind, we trekked through the medina, and we were able to shoot the most amazing photographs.

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

Our group this year was large: 14 students and 4 instructors plus 3 guides.

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com

AJS Marrakech Workshop | http://annettejosephstyle.com Sarah Dorio, the photo instructor, along with assistant Kayla Alexander, did an amazing job working with each student and going over every question about apertures and ISOs with great patience and skill. We had 2 amazing instructors from Marrakech with us as well. Cassandra LaValle, our Social Media and Branding expert, gave a great talk and helped students amp up their presence on Instagram. I helped style and worked with attendees individually on their styled look and composition for the camera. AJS Marrakech Workshop | http://annettejosephstyle.com We had amazing dinners and wonderful lunches, and generally bonded with each other. The synergy of the group was amazing, all sorts of sharing and creating and discussion about how to better images.  Megan Bowers, our videographer, was amazing; she is a new addition to the team. You may have noticed some amazing shorts on my Instagram feed thanks to Megan. I think all in all, it was a highlight experience for us all. I know that I loved every minute of it. Thanks to my spectacular team, and the team at Peacock Pavilions, who are always helpful. A special shout out to one of the attendees that turned into a team member over the course of the workshop. Wendy Hanson who was spectacular at lending a hand to all of us; thanks Wendy!

AJS Marrakech Workshop | http://annettejosephstyle.com

Our next stop is Italy where Emily Followill, Kayla Alexander, and Anne Sage take the stage along with me to create gorgeous imagery centering around what else? Food. June 8th-13th, and it will be here before we know it. Please follow along on Instagram and Snapchat at annettejoseph.

Until next Style + Photo Workshop

xx, Annette

Photos: Megan, Sarah and moi

 

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#marrakechworkshop 2015 part 3- What happens at our Styling and Photography Workshops?

Peacock Pavilions

Peacock Pavilions

Some of you may want to take one of our styling and photography workshops and may want to know what the schedule is like when we put on one of our workshops. Deborah and I worked very hard in Marrakech to create a full immersion experience for our students. This is something we strive to do with every location and every workshop we do.

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Photographing and styling in Marrakech was a whirlwind of the sights and sounds of the souks. The colors, textures, and flavors all around us inspired all of us and made for amazing imagery. Photography is a technical skill as is styling, but we like to think everyone has their own personal look, style, and point of view. Our workshops are designed to help creatives find their artistic voice. In Marrakech this was the case times a thousand.

Here’s a brief look at our workshop in Marrakech:

The evening before the formal workshop began we of course welcomed everyone and had a fantastic and delicious cocktail party and soiree in an Arabian tent. Sound amazing?? Well it was! (for the full party story, see the feature I wrote and styled in the Travel Issue of M&V Magazine hitting newsstands in mid May).

The next day we went into the Medina (the central market place) and photographed plus shopped for props and food stuffs in the souks. The colors, textures, people, animals, and food are the most fantastic photographic subjects. Plus it gave everyone a chance to get to know each other, and in some cases, get to know their cameras. We had an amazing day.

You may be asking yourself what does the formal workshop look like; what will I take away besides the gorgeous imagery? Here’s an overview:

Day 1 : We have a dialogue and Powerpoint presentation where both Deborah and I discuss the fundamentals, of both styling and photography, how we work, and how we market ourselves. There is always lively discussion of latest trends in technology as well as in styling and production. This gives our students an opportunity to ask any questions they would like to in a safe and supportive environment. Although we do give it to you straight, we want to make sure you have the real skills in the highly competitive field of styling and photography. If you are coming to improve your blog story telling or are the owner of a product line, we can answer questions about how to photograph products and make your blog as impressive visually as it can be. With plus 20 years in the industry, we give you practical solutions to navigate the current landscape. We even discuss the latest software applications for book keeping and styling and even photography fees. We share effective collaborative approaches with clients as well. In the afternoon, we work on styling and photography of food and still lives, as well as show you how to do your best work with tricks and secrets of the trade.

IMG_8910 Peacock Pavilions

Day 2 : Day two is all about Styling and Photography fundamentals in practice. Each student is given a real editorial assignment to complete. In the case of Marrakech, it was a travel story featuring Peacock Pavilions. Students styled, shot, and edited their story in one day with the technical advice of Deborah. using current editing software. I spent the day styling interiors, people, and food with each student.

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Day 3 : We met over breakfast reviewing everyone’s photographs and shared insights and critiques. It’s always fun to see everyone’s captures and point of view. The afternoon was free, but there were several activity options offered to students, and then a farewell dinner where I dare say one of the students was so moved by her incredible experience and the friends she made, she shed a few tears. Which quite honestly made all the effort so worthwhile.

We had an incredible group, an amazing time, and everyone went home with amazing images plus an experience of a lifetime…not to mention some gorgeous rugs. 🙂  Deborah and I were so grateful for all the amazing creatives that attended and put their trust in our hands. We know this will not be the last time we see our new found friends, but until then…Viva la Workshop!

If you want to up your styling and photography game, you too can join us on a creative adventure as we move our workshop to the Italian Riviera, at the beginning of June. Sign up now as spots are limited. We would love to work with you. Feel free to email me any questions: annette@annettejosephstyle.com

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Photos by: Deborah Whitlaw Llewellyn and Frank R. Joseph MD

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