My Friend Betty of Inkspired

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Recently I met someone I have been following on Instagram for years. She’s someone that I was introduced to by mutual friends when I did a book signing event a couple years ago in London at Summerhill & Bishop. Two of the designers at S&B were Italian and of course our conversation led to all things Italian.

They asked me if I knew Betty Soldi. “No,” I said. “Should I?” They both agreed we would love each other, and so that is where it all began. Last month I had Betty and our mutual friend, Sofie, from S&B over for lunch. They drove from Florence where they both live. Since meeting Sofie at S&B, she’s since moved to work for Betty in her business.

Betty wears many hats, so that’s one thing we had in common for sure. She’s a graphic design working for many brands, consulting on packaging and identity. Read about it here. She’s written a book called “Inkspired”  which is well worth buying if you’re interested in calligraphy and the art of writing. Plus she owns and runs three boutique hotels with her partner, Matteo Perduca. Adastra, SoprArno, and their newest hotel, Oltrarno Splendid  , and a restaurant, Regina Bistecca . So as you can see, she’s a very busy lady. She’s also a mom, which she regards as her most important job, to her 8 year old daughter, Alma.

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Our lunch was glorious. We have so much in common, and yes this is the start of a beautiful friendship. We talked for hours, and then toured La Fortezza on the most glorious afternoon which was topped off by Betty writing on the walls of our guest quarters. She will be back most certainly as we are plotting a creative retreat for 2020. Please head to her sites, and don’t forget to book one of her hotels next time you’re in Florence. Betty, I am a huge fan and friend, and I am so happy we met in real life.

 

I interviewed Betty, too. Read below for some insight to this adorable, talented creative creature:

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What is your favorite thing to do on your off time?

What is ‘off time’ ?! As I am a multi-faceted being, working on creative thinking projects, calligraphic commissions, design consultancy for packaging and branding, co-owner of 3 hotels for which I am the brand guardian as well as managing all the PR for them….my favourite escape time is to be with my 8 year old daughter Alma. She makes me laugh and continuously flabbergasts me with her truth, insights, wit and irony!

Who is someone you admire?

Let’s keep it in the family, my partner Matteo Perduca, a man of incredible depth, culture and curiosity has designed all the hotel interiors as well as his Regina Bistecca restaurant. This whilst also being a lawyer, and creating these projects as creative outlets and expressions of his being. The passion and personal involvement is palpable in all of the spaces. It just goes to show you can reinvent yourself at any stage of life, and I am in awe of his achievements.

If you could have dinner with anyone living or dead who would it be?

My younger or older self  – i would have quite a few things to say, and to learn from!

What is your favorite color combination?

A star-filled sky.
Grey & gold or grey & silver.
Darkness & light.

What is the biggest piece of advice you have for someone wanting to pursue and artistic career path.

Look inside, not outwards at what everyone else is doing. Yes travel, look at paintings, read.
But know that the stars, and a whole universe, is inside of you.

Name your favorite spot in Florence.

I have always dreamed of working in a living space, for me there is no difference or distinction between work and life – artistic beings never switch off, we are sensitive to, and inspired by, anything and everything. I have found my dream space for my studio – or rather the universe has manifested it and I have butterflies inside of me as well as all around this secret garden in the more artisanal and authentic Oltrarno area of Florence.
The adage is “you’ll believe it when you see it” but for me, I have seen it because i believed in it, very Galileo!

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Follow Betty on Instagram

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How I pack:: Workshop Wardrobe Essentials

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Happy Valentine’s Day! As our month of travel advice and tips continues, I’m sharing all of the things I *love* to pack to Italy. How apropos for today, right?!

I have rounded up the few wardrobe essentials you will need to pack for one of our creative workshops in Italy. I pack light, but I am all about comfort and mixing and matching. I always include comfy shoes, a little fashion and some really fun pieces as well. If you want to participate in yoga on the terrace, then a yoga top would be essential. I hope this helps you pack, so you will feel great while joining us this spring and summer in Italy.

To pack one carry on of clothes, which is what you should plan to do, the Away Bag is the way to go. Your camera equipment, if needed for the workshop, can be packed in your backpack along with your other carryon items (more on that soon!).

As far as clothing selections go, remember versatility is key. Sundresses that can double as bathing suit cover-ups and cropped jeans that you can wear more than once. For travel days, plan to wear leggings, sneakers (a MUST!), and a tee shirt on the plane, and plan to carry a shawl with you as well. Some folks, like me, like carrying-on their jacket, too. A denim jacket is perfect for layering and is a great choice.

Other items of note to consider:

  1. Dressy option for dinner on the terrace or dinner out. I love this breezy dress, and this sun dress for other dinners and outings.
  2. Don’t forget to pack practical shoes for walking like Converse or other sneakers.
  3. Rompers or shorts are good choices for workshop days. Jumpsuits made of light-weight material also make great choices for excursions.
  4. I love overalls, too. You can easily travel and work in these. Add a summery checkered shirt or a striped tee underneath.
  5. Wrap sweater for the cool summer nights on the terrace.
  6. A denim shirt and white slacks is a great, neutral combo for day or night. Just trade your sneakers for sandals.
  7. As for accessories, don’t forget chic sunglasses and a catch all bag for excursions and beach day. A small clutch can be used in your plane bag to store necessities, but double as an evening bag during the workshop.
  8. Finally, a bathing suit is a necessity in the summer!

This is not a sponsored post. All choices are my own, and I believe these examples are a wonderful starting point to assemble the perfect wardrobe for ultimate function and comfort during our workshops and retreats in Italy. Happy packing xx

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January 2019 AmericasMart Recap

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Design Legacy

If you follow along with my Instagram feed, you know that I participated in the Shop the Show program for the first time during the January Atlanta Market at AmericasMart. I also taught my 5th styling workshop, Styling like a Pro. It’s my absolute favorite place to shop. As a prop stylist, it’s my happy place.

A little about the workshop: It always sells out within the 1 day of it becoming available, so for future events, I suggested that they add another. Perhaps a masterclass for those that have taken my first workshop in the past. If you think it’s good idea, please leave a message for me below, so I can share it with the team.

A bit about the AmericasMart team: I work with lots of folks and have over the years, but I think I can easily say this is one of the best teams I have ever worked with. They truly rival the team at the Today Show. They run the team like a military operation. They are all incredibly precise, great communicators, and fun. It’s safe to say I love working with each and every one of them. Of course, in addition to being wonderful peers, I now consider them all friends. So not only is the mart my happy place because of all the gorgeous wares, but the people I work with there are a delight. The Shop the Show team was also wonderful to work with (and mainly socialize with). What a wonderful experience – maybe my favorite AmericasMart to date!

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Shop the Show Team

Here are some of the products that caught my eye this time around:

Bobo Intriguing Objects

Mackenzie Childs

Thanks to all the made my experience amazing: to the Accent Decor showroom that made my Cocktail Italiano book signing event incredible, and to Vietri for making the Aperitivo event so special.  What fun! xx

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2018 Holiday Gift Guide

It’s that time of year again – time for annual holiday gift guides! It’s always fun to round-up a few of my favorite items from across the web that I think would make excellent gifts for just about anyone on your list. This year, I’m touching on a few items that I’d love to receive as well as a few items that I’d definitely give to someone else. I’ve even included gifts for pups!

No matter who you’re shopping for this season, enjoy the spirit of giving and the process of finding the perfect gifts for those you love. And don’t forget to put a little effort into wrapping your gift, too. I love this Alpine Ski paper from Dixie Design. Enjoy my 2018 Holiday Gift Guide!

xx Annette HolidayGG2018

Beech Round Pizza Board

Greek Pepper Mills

Pommed Slippers

Stonewashed Linen Napkins

Anatomy of a Bike Kit

HP Portable Photo Printer

Cocktail Italiano

Workshop Gift Card

Leather Bow Tie Dog Collar

photo by me

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Steve McKenzie’s Abstract Painting Workshop at La Fortezza + Artist in residence announcement.

567F7AB6-8841-48B2-B15C-B6FE204B368F IMG_2712 IMG_2788 Ciao all!  by now you know we have been trying out a few different workshops and retreats here at La Fortezza. A few weeks ago, I had my dear friend and amazing artist Steve McKenzie here with students painting all over the place. Of course like with all workshops, we served local food and our own wine. It was 5 days of pure creative bliss. Our newly renovated out building, known as the “dependence,” worked perfectly and all guests were comfy and cozy.

Our farewell pizza party was a huge hit and visiting a local castle owned by artists was a big thrill. Thank you to Steve for making every minute count and every lesson so valuable. I even stopped my duties here to paint one morning, and it was divine. Steve is an amazing teacher. Oh and we picked a few grapes with our handsome vintner Manolo since our grape harvest was in full swing! The looks on their faces tells the story. They were all so happy!

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We also had a cooking lesson, as we do with every workshop, with retreat chef, Teri. Homemade pasta was so fun to make.

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This season we have been thinking about how to come up with a way to offer a more flexible workshop experience to folks. I have people that email us all the time asking if they can come during a visit to Italy, but we were bound to our workshop calendar. I think we have come up with the perfect solution. We have a new and exciting addition to our 2019 summer retreat roster. We will be starting a new creatives program, an “Artist in Residence” program here at La Fortezza the entire month of July.

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Steve will be the very first artist to spend a month here creating under the Tuscan sun. He will be starting here the 1st of July. If you are in Italy during the month of July, or planning a trip here in July, here’s how it will work:

You will be able to book as many days as you like based availability to assist or create art with Steve. He will be working on a collection that will be hung here end of July. He will have an opening exhibition party here at La Fortezza which will be another opportunity for you to come join us at his opening the last weekend of July. More details about Steve’s art opening to come.

Your stay at La Fortezza will include:

  • Accommodations
  • All Breakfasts
  • Some Lunches
  • Some Dinners
  • Aperitivo-( Italian Cocktail hour) with me, author of Cocktail Italiano
  • Excursions with Steve
  • Lessons with Steve
  • All Art Supplies

If you’re not a painter but want a creative experience, you will be able to assist and apprentice with Steve. This retreat is open to all levels. The rate will be $500 per day. We have 5 rooms available, so if you are coming to Italy in July, please sign up early as this experience will be first come, first serve.

There will be more information on the website mid-November when we plan to announce all the spring and summer creative workshops. So if you’ve always wanted to live in the Italian countryside, paint and co create with other artists, this opportunity might just be for you. As always feel free to email me at annette@annettejosephstyle.com for more information about July’s Artist in Residence Program with Steve McKenzie.

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Have a peek at Steve’s instagram to see the whole story of his week here teaching abstract painting to our great group!

xx Annette

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