Announcing:: Our 2019 Italian Workshops at La Fortezza

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LA SERRA MK TEXTILE ATELIER

LA SERRA MK TEXTILE ATELIER

As some of you may know, we bought a dreamy medieval fortress aptly named, La Fortezza in the countryside of northern Tuscany,  a region known as Lunigiana. Over the course of the past few years, we have worked tirelessly to create a stunning atmosphere for our guests to attend workshops and retreats, create alongside the best instructors in the business, enjoy long dinners under the Tuscan sky, and rest their heads after a day of exploring.

This past summer, we completed our guest quarters and additional guest rooms, and we hosted several inspiring creative retreats for visionaries from around the world. We’ve enjoyed meeting everyone and working with attendees from all over the world.

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And now, I am delighted to announce our spring and summer 2019 Italian workshops roster. Beginning next spring, we will offer our traditional styling workshops and several one on one experiences with me. We will also offer, for the first time, a once in a lifetime artist in residence program, and an amazing styling workshop with three of our best instructors: Eliza Honey, Joanna Hawley, and Maren Ellingboe.

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Perhaps most exciting announcement is our Artist in Residence opportunity with Steve McKenzie. Steve, an accomplished interior designer, textile designer, and abstract painter, will spend the entire month of July painting under the Tuscan sun. As a guest at La Fortezza, you will be able to paint and or assist Steve, shop with him for supplies at an charming art store in the artsy town of Sarzana, discuss his style, or learn more about your own painting techniques. You can book as many days on our property as are available. I’d love to have you join us during this magical artistic experience.

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If you are an aspiring stylist, new blogger, experienced stylist, or experienced blogger looking for some new inspiration, you must book a one on one workshop with me. This workshop will consist of styling lessons, prop shopping at all of my favorite haunts, cooking, and even discussions about styling and production, including the business side of things and making your brand stand out to get clients. If you want to hang out with me and learn all of my styling secrets, plan to book this one of a kind experience.

During all workshops, we go on many excursions to flea markets and local farmers’ markets to buy food and products to use in our shoots and at our cooking lessons. You will meet the locals and experience Italy Italian style. We have so many amazing resources including our neighbors who run various food artisan businesses. Because we live here, we are so well connected. We have a wide array of resources for flea marketing, antiquing and prop hunting, too, so those excursions are always a part of our workshop experiences. Day trips to Florence are an easy 2 hour drive. Cooking lessons with our workshop chef is possible as well, yoga is also available on request.

Making our workshops even more unique is that you will stay on the Fortress compound with us surrounded by breathtaking views. We pride ourselves in offering everyone newly renovated and comfortable accommodations. Rooms are simple and authentic. We like to think of the design aesthetic as bohemian and monastic, a unique countryside take and pared down design. All rooms feature wifi and their own bathrooms. We have a private chef and all workshops include cooking lessons in our stunningly outfitted commercial kitchen.

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We pride ourselves on providing one-on-one personalized instruction for everyone, therefore classes are limited to 6-8 students max. Our instructors have 10+ years of real life experience in the professional photography field, or field of study, working for real publications, and with commercial clients and in the fine arts. We are very selective about who we bring to teach in this very exclusive learning experience with seasoned professionals.

Of course, as always, there will be plenty of eating and wine drinking especially since we are now the owners of our own vineyard. Drinking our own wine is really something special!

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Visit our workshops and retreats page to learn more about each of our 2019 summer workshops! There are only a few spots available, so act fast!

A Note about La Fortezza’s Guest Instructors Program: We will have a few surprise guest artisans/instructors cooking and styling and teaching art in 2019. Our goal is to network and create beauty with amazing talents from all over the world. We want La Fortezza to be worldwide creative haven where the best of the best teach and mentor other creatives from all over the world. A real creative cooperative where like-minded people can meet and create in the most gorgeous, untouched region in Italy. If you’re interested in conducting a workshop, please email me. We are welcoming all sorts of workshops and retreats next year!

photo cred: Infraordinario

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Easy Halloween Decor:: Creepy Cloche

IMG_9418 copy Having a little Halloween around the house is always super fun, and it doesn’t have to be just for the kids. Adults can get in on the Halloween action, too. The best part is that making a big Halloween impact doesn’t have to come with a big decorating budget.

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Here’s a quick, easy, and budget-friendly idea: create a creepy cloche. Your local craft store is probably filled with all sorts of items just waiting to be used. I found these awesome neutral skulls hanging out with the Halloween decor at my favorite place – Michaels. My love affair with all things natural made me think these could be perfect stacked up in a cloche. After all, it’s always good to think outside the box…or in this case, inside the cloche.

This little project is a pinch scary and a lot Halloween-y without being overkill. Simply gather all of your skulls in a cloche; it’s that easy!

How are you decorating this Halloween?

xx Annette

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Using Trays to Style

One no-fail stylist secret is gathering things in mass on trays. It works in the living room on your coffee table, for home accessories, and even on the dining room table. It’s a universal stylist trick.  When I’m hunting flea markets and vintage shops, I’m always on the lookout for trays to add to my I prop stash. They’re just so versatile.

Trays make plating food simple and fabulous, and styling with them is a tool of the trade you’ll want to have in your repertoire. Next time you have a party to plan, look around the house for trays to repurpose. Think outside the box, and you will wow your guests.

Here are a few of my favorite ways to use trays:

For an unexpected centerpiece: Gathering guests around the table will never be a problem if you place a beautiful tray of bruschetta (or any other nibble!) in the center.

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For salad, beverages, and desserts: Try turning the tray upside down to use it as a riser on the table.

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For a beverages station: Gathering glasses for guests to help themselves always makes for a beautiful display.

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For entrees: Using a gorgeous wooden tray instead of a ceramic platter adds instant style to your table.

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Photography in order:

Deborah Whitlaw Llewelleyn

Jennifer Davick

Marte Marie Forsberg

Deborah Whitlaw Llewelleyn

Michael Graydon

 

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How to Style Bookshelves


Staring at rows of bookshelves can be daunting which I’m sure is why people are always asking me questions about styling them. Where do you put the books? Where do you put the knickknacks? How much is too much? How little is too little? Do you layer items? Organize by height? By color? A few years ago, I teamed up with Ballard Designs to break it down to 7 golden rules, and that interview still holds true today.


You can head over there for the full story, but if you just want the quick and dirty details, here are the 7 Golden Rules of Bookshelf Styling:

  1. Think about storage: a bookshelf is an awesome place to disguise items that you might need to store. Use cute, function baskets to add texture and function.
  2. Incorporate artwork: layer artwork to add depth and create interest. Small art that you pick-up from markets, travels, and antique stores are perfect.
  3. Stack books: create vignettes by using books with bindings in similar colors and styles. Stack them horizontally for some unexpected height.
  4. Add collections: bookshelves are the perfect place to showcase any collections you might have. Think an arrangement of fun jars or a bowl of seashells.
  5. Use repetition: odd numbers are you friend. Organize like items in a row (3, 5, or 7) to bring a shelf together.
  6. Think creatively: tear off book covers from flea market books and bind them together with twine for texture.
  7. Don’t forget pops of color: throw in a few colorful items that complement the other colors in the room.

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renovation update: our final phase the dependence, 3 bedrooms 3 bathrooms

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Before of the now main floor bathroom

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The last and final piece of our renovation was an out building, the dependence. It was a very fallen down structure when we bought the Fortress. Forgotten and neglected, I knew it would be make a fun and funky addition to our compound. We brought it back to life last summer by literally rebuilding the structure stone by stone. Reinforcing the structure, tying it together with earthquake bars and creating lofts and doorways. In many ways, it was one of my favorite projects, and the design possibilities were both endless and limited. Endless, because we could put anything into the space, limited because the size was finite, and we needed to house specific features: 3 bedrooms and 3 baths. I love when projects are so precise in nature.

We came up with a clever design for the smallest room: the bathroom would be on the main floor and the sleeping nook in the loft above. It turned out great with lots of character as I used an antique wooden and zinc tub as the vessel that would be the shower. I found a ready made vintage library staircase that fit perfectly into the space and leads to the sleeping loft. A Moroccan window shutter became the door, and we retrofitted an iron cage as a hanging lamp.

The other 2 bedrooms are situated in the room next door. We decided that the best thing was to make it an a joined room sharing the loft space. Although it is a shared space, there is a sense of privacy because of the half wall. The only shared space is the ceiling. Each room has its own bath and its own entrance.

The dependence has a wonderful outdoor seating area overlooking the vineyard which is a completely different view from the terrace that has mountain views. I am pretty pleased with the outcome.

The proof will be in the next weeks as fall workshops begin. I’ll keep you posted. x

Before

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Many thanks to my design partner Forrest. Although it’s come to an end, we will always be collaborating. x

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