Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

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Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Italy renovation:: where are we now?

As you know, Frank and I have been renovating La Fortezza our, 12th century fortress in the countryside for over a year. With the studio and main house complete, we have turned our attention to the guest quarters and commercial kitchen and lounge. The guest quarters are almost complete, and when they are finished, we will have 3 bedrooms in the guest quarters, all with their own bathrooms, a small kitchenette, and a lounge area for guests to enjoy snacks, coffee and wine.

The most exciting area is the commercial kitchen where we will teach cooking classes, and hold our Preserving Italy Workshop with Domenica Marchetti in the fall. We will also be hosting Canadian foodstylist, Marisa Curatolo in our kitchen. The decor will be practical and dynamic. The lighting is gorgeous as it has the exact same orientation as the studio upstairs. The giant Lacanche stove will settle into its new home, and we will prepare all of our workshop meals from the kitchen. To say I am super excited would be an understatement. Where are we now?

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The guest quarters are almost complete; windows are in, floors are set, and paint is done. We now will be placing the lighting, and the last steps will be the state of the art resin showers (as we have to wait for temperatures to rise for a proper set).

When I return in May, I will hit the ground running to finish furnishing the guest quarters with all the decor I have been collecting of the past year. Beds, lighting, cool rugs, and custom chairs from Marrakech. I can’t wait to see it all come together. Yes, I swear, it will all come together in May…

You can follow along on the progress report on my instagram. Once these projects are finished, then we will move on to the last project: the out building which will have 3 more bedrooms and bathrooms. I can see the light at the end of the tunnel, and believe me, it’s been a long time coming.

xx Annette

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Dispatch from the Parma Antique Fair

I have always wanted to attend the Parma Antique Fair because I have bought many things from the fair thanks to my pickers in Italy. Since we have been working on La Fortezza, I have woken up on Saturdays to tons of pics and choices sent to me by my designer Forrest and his partner Roberto from the Parma Fair. They both have an amazing eye. I am blessed to have them in my world, and the objects they have found for me over the past 2 years are astounding. This year I wanted to go along and see what all the fuss was about.

Well…I can tell you that the fair was dizzying. I have been to lots of fairs and antiques shows, like Round Top in Texas and Isle sur la Sorgue, but nothing compares to the beauty and the perfection in selection at Parma; it is like nothing I have every seen. There is row after row of Italian treasures. I was gob-smacked. No words could describe the sheer quantity and quality on sale. Mind you, we attended at the end of the show, but there were still gobs of beautiful objects everywhere. We waited until the end of show on purpose, too. Since I was shopping for basics, I felt that I could miss the crowds and leisurely take advantage of end of show pricing.

With Forrest by my side, we flew up and down the aisles with laser beam focus. I picked up a large dining room table and classic Italian wood chairs for the commercial kitchen as we plan to eat some meals in the commercial kitchen, mostly in the fall and winter if it’s too cold outside. The table will also serve as a beautiful surface for cooking, foodstyling lessons, and photography. The student lounge, located next to the commercial kitchen, now has some wonderful leather club chairs – all worn in, soft and comfy. The club chairs were in the most elegant booth manned by a most elegant vendor. She gave us a great deal, and we bought the last matching set. The guest quarters has a really cool rustic table for the entry, plus I found some wonderful wire chairs and a table for folks to hang out on while enjoying an espresso of a glass of wine with a few nibbles in the guest kitchenette.

We loaded all our finds into the old Range Rover. It’s incredibly roomy, but even I was surprised how much fit into the back, and we headed back home just in time for Aperitivo. It was a super successful trip – efficient and inspiring, just the way I like it. If you’re thinking about attending the Parma Antiques Fair, I highly recommend it. I would definitely schedule at least 2 to 3 days since there is so much to see. Plus Parma is such a wonderful place to visit.

Make sure you check in with the blog over the next months as we will be outfitting the rooms with all of our finds starting in May. I can’t wait to share the end results with you as we get ready for our summer of workshops and retreats.

xx Annette

 

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How to Style a Coffee Table like a Pro

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When I enter a home to style it for a photo-shoot, I always bring accessories for a coffee table. I have a big collection of coffee table books in my studio and tons of bits and bobs in my prop stash for this specific purpose. However, you don’t have to be a stylist to achieve a similar look. In fact, your coffee table can look just as amazing as any magazine with the right tools.

To get you thinking in the right direction, here’s a video I did with Ballard Designs that shows you how to style a coffee table. It breaks down different steps, so you can practice and style until you have the perfect set-up.

Here are a few highlights from the video:

  1. Start with what you have. There’s no need to go out and buy a ton of props. Instead, shop your own home or your own prop closet.
  2. Anchor the corners with large objects. Repeat after me: trays are my BFF. Trays are my BFF. A tray will provide a place to corral smaller objects while creating visual interest and helping you organize.
  3. Repeat shapes and colors. If you add pink flowers, add another pop of pink in a book on a different spot. If you incorporate blue, add a ginger jar, too. Repeating colors helps the eye move seamlessly around the table.
  4. Have fun! Don’t be afraid to change-up your coffee table style season to season. If you find a special object while out antiquing, or “treasure hunting” as I like to call it, add it to your coffee table vignette.

If you’d like even more help styling your home for photographs or for fun, come along on my Strictly Styling Workshop this summer in Italy! I’d love to have you.

Do you have any tried and true coffee table tips? Share them in the comments!

xx Annette

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Americasmart Style + Photo Workshop

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As you know, I teach workshops all over the world. My day job being producer and stylist sort of morphed into a teaching gig. I am excited about new opportunities that have presented themselves since I took a leap and changed my career tact. I have been a stylist and producer for over 25 years; it’s hard to believe but it’s true, so you might imagine I have lots to share. Over the years I have trained many assistants that have gone on to find success, and to be honest other than the pride I feel for my own children, seeing my assistants’ achievements gives me great joy. Although I have styled thousands of campaigns and magazine editorial features, the greatest pleasure has been sharing and teaching my craft to others.

That’s why I am always super excited to teach an Americasmart style + photo workshop during shows. I meet so many fantastic people and some of them who have taken my workshop end up in Italy with me at one of my workshops here. This year I had the pleasure of hosting an interior designer in Italy teaching her how to style for the camera that I orginally met at the Mart at one of my workshops. We had a wonderful time, and she left feeling so much more confident in styling her own portfolio.

September 28th, I will be teaching a workshop geared towards interiors. With Christina Wedge photographing the entire process, we will explore the how-to’s of styling a room for the camera. The workshop sold out in about 24 hours, however you can sign up for a styling one on one with me in Italy next summer. In summer 2018 and fall 2018, I will be offering for the very first time one on one styling in Italy with me. These intimate workshops will be three intensive days covering the business of styling, making your brand, and styling for the camera. These lessons will be totally custom, and you will have an opportunity to cook, shop, and style with me all while enjoying La Fortezza, our 12th century fortress in the Tuscan countryside. Feel free to email me (annette@annettejosephstyle.com) to learn more. The one on one’s launch early October; there is only 1 in the summer and 1 in the fall. If you want it, you better grab it. Thanks to everyone that signed up for the Americamart workshop! See you soon!

Photo cred: Amber Fouts

xx

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