Steve and Jill Mckenzie are pros all the way. They’re seasoned retailers always thinking about how to make their brand shine, so when I asked Steve if he used Staples Copy and Print for his home furnishing store’s needs, without missing a beat he said, “Yes, we have been using Staples Copy and Print for years.”
I thought it might be fun to help all of you specialty stores out by showing you how to brand for the holidays by photographing Steve and Jill’s store while they prepared for Thanksgiving.
Lead by example, right? Here is one of the best examples I have seen of customizing all the elements that will make your holiday season great, and your customers feel special. All while promoting your strongest category at the perfect time of year.
Steve McKenzie’s was Voted Atlanta’s Best Tabletop in Atlanta Magazine, so you can imagine that table top products are a huge category for them. Steve and Jill ordered everything custom for their 2015 Thanksgiving promotion. They decided to set a beautiful Thanksgiving table in the front window, then hang a custom banner over the table to highlight the display.
BANNERS- POSTERS- POSTCARDS
Postcards were sent out to their mailing list announcing new merchandise with a Thanksgiving promotional discount offered on all stock.
Notice that the banner and the postcards have the same graphic. Reinforcing the graphic, whether it’s a photograph like this one or your logo, shows you’re a pro.
* Note the photograph is of a dishware line featured in their store.
GIFT WRAP- STICKERS- STAMPS-RIBBON-BOXES
Customized gift wrap is as easy as a sticker or a stamp. Don’t forget it’s the little touches that make all the difference in how your small business is perceived. I love the use of the bakers string to tie up small boxes and the S sticker on the bright orange bow makes for a beautiful and coordinating holiday wrap program.
GIFT CERTIFICATES – GIVE AWAYS
Gift certificates and functional take always, like this logo tape measure, are a great way to promote your business and give customers a treat. Having custom gift certificates with your logo is an important component, and this gift certificate with the pretty logo represents the store’s aesthetic.
Steve and Jill do a really great job. They have shown us that it’s as simple as putting your logo on everything you order from Staples Copy and Print. These touches won’t break the bank and will increase sales during the busiest time of year. Thanks Steve and Jill for showing us how you use Staples Copy and Print to make a statement in your beautiful space. xx Happy Thanksgiving everyone.
1. Custom Photo Banner 2. Custom Photo Postcard 3. Kraft Paper Boxes 4. Orange Satin Ribbon 5. Orange Baker’s Twine 6. Custom Stickers 7. Custom Gift Certificates 8. Custom Tape Measures
If you have a store and use custom Staples copy and print to make a statement, please share your photos in the comments section below; we would love to hear from you!
This is a sponsored post, all opinions expressed are my own.
Photo credit: Me
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