Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Cocktail Italiano launch and a Massive giveaway :: my new book

front-cover-Apero

My newest book, Cocktail Italiano: The Definitive Guide to Aperitivo, Drinks, Nibbles, and Tales of the Italian Riviera, is ready to launch. April 3rd is the official date, and I could not be more thrilled. I loved my first book Picture Perfect Parties, but if I am totally honest, this is the book I was meant to write. It is a complete travelog of the Italian Riviera and all of my favorite places to enjoy the Italian ritual of Aperitivo. Nibbles and drinks fill the pages as well as the brightest and most delicious photos of the beach clubs, bars and boardwalks all the way down the Italian coastline. I loved living in Alassio; it was the most posh seaside vacation town I ever visited, and I had the pleasure of living there and enjoying aperitivo by the seaside on the boardwalk most days. Sharing this with everyone makes me incredibly happy. I will be celebrating in Atlanta on April 5th with a launch party which of course will include an Aperol Spritz or 2.

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In honor of Cocktail Italiano‘s launch, I am giving away 12 copies for the 11 seaside towns and 1 major city (Milano) featured in my book.*

  1. Bordighera
  2. San Remo
  3. Imperia
  4. Alassio
  5. Loano
  6. Genova
  7. Santa Margarita
  8. Portofino
  9. Levanto
  10. Portovenere
  11. Lerici- Ecco dell Mare
  12. Milano
  13. Italian Cocktails and food

Sign up to win below; good luck and cin cin!

xx Annette
a Rafflecopter giveaway

*Giveaway is open to U.S. residents 18 and over.

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Italy renovation:: where are we now?

As you know, Frank and I have been renovating La Fortezza our, 12th century fortress in the countryside for over a year. With the studio and main house complete, we have turned our attention to the guest quarters and commercial kitchen and lounge. The guest quarters are almost complete, and when they are finished, we will have 3 bedrooms in the guest quarters, all with their own bathrooms, a small kitchenette, and a lounge area for guests to enjoy snacks, coffee and wine.

The most exciting area is the commercial kitchen where we will teach cooking classes, and hold our Preserving Italy Workshop with Domenica Marchetti in the fall. We will also be hosting Canadian foodstylist, Marisa Curatolo in our kitchen. The decor will be practical and dynamic. The lighting is gorgeous as it has the exact same orientation as the studio upstairs. The giant Lacanche stove will settle into its new home, and we will prepare all of our workshop meals from the kitchen. To say I am super excited would be an understatement. Where are we now?

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The guest quarters are almost complete; windows are in, floors are set, and paint is done. We now will be placing the lighting, and the last steps will be the state of the art resin showers (as we have to wait for temperatures to rise for a proper set).

When I return in May, I will hit the ground running to finish furnishing the guest quarters with all the decor I have been collecting of the past year. Beds, lighting, cool rugs, and custom chairs from Marrakech. I can’t wait to see it all come together. Yes, I swear, it will all come together in May…

You can follow along on the progress report on my instagram. Once these projects are finished, then we will move on to the last project: the out building which will have 3 more bedrooms and bathrooms. I can see the light at the end of the tunnel, and believe me, it’s been a long time coming.

xx Annette

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Dispatch from the Parma Antique Fair

I have always wanted to attend the Parma Antique Fair because I have bought many things from the fair thanks to my pickers in Italy. Since we have been working on La Fortezza, I have woken up on Saturdays to tons of pics and choices sent to me by my designer Forrest and his partner Roberto from the Parma Fair. They both have an amazing eye. I am blessed to have them in my world, and the objects they have found for me over the past 2 years are astounding. This year I wanted to go along and see what all the fuss was about.

Well…I can tell you that the fair was dizzying. I have been to lots of fairs and antiques shows, like Round Top in Texas and Isle sur la Sorgue, but nothing compares to the beauty and the perfection in selection at Parma; it is like nothing I have every seen. There is row after row of Italian treasures. I was gob-smacked. No words could describe the sheer quantity and quality on sale. Mind you, we attended at the end of the show, but there were still gobs of beautiful objects everywhere. We waited until the end of show on purpose, too. Since I was shopping for basics, I felt that I could miss the crowds and leisurely take advantage of end of show pricing.

With Forrest by my side, we flew up and down the aisles with laser beam focus. I picked up a large dining room table and classic Italian wood chairs for the commercial kitchen as we plan to eat some meals in the commercial kitchen, mostly in the fall and winter if it’s too cold outside. The table will also serve as a beautiful surface for cooking, foodstyling lessons, and photography. The student lounge, located next to the commercial kitchen, now has some wonderful leather club chairs – all worn in, soft and comfy. The club chairs were in the most elegant booth manned by a most elegant vendor. She gave us a great deal, and we bought the last matching set. The guest quarters has a really cool rustic table for the entry, plus I found some wonderful wire chairs and a table for folks to hang out on while enjoying an espresso of a glass of wine with a few nibbles in the guest kitchenette.

We loaded all our finds into the old Range Rover. It’s incredibly roomy, but even I was surprised how much fit into the back, and we headed back home just in time for Aperitivo. It was a super successful trip – efficient and inspiring, just the way I like it. If you’re thinking about attending the Parma Antiques Fair, I highly recommend it. I would definitely schedule at least 2 to 3 days since there is so much to see. Plus Parma is such a wonderful place to visit.

Make sure you check in with the blog over the next months as we will be outfitting the rooms with all of our finds starting in May. I can’t wait to share the end results with you as we get ready for our summer of workshops and retreats.

xx Annette

 

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The Marrakech Express

Last weekend my friend Oma and I decided to take a quick trip to Marrakech. Since it is a quick flight from Italy, it is a rather easy weekend excursion.

We stayed at a charming Riad, and once we figured out how to get back to the place, we were golden. It is quite hard to find your way around the center of town, even if you’ve been there a bunch of times like I have. One incredible discovery was a map app that literally saved us a couple times called maps.me.

The maps.me app, once downloaded works offline. If you’ve every been terribly lost in another country, this is a MUST.

The food in Marrakech is delicious and fresh. Some of my favorite places include Le Jardin, Nomad, and Terrasse des esepices  , but make sure you make reservations, this is very easy to do online. Note: Don’t miss Norya ayroN at the top of the stairs at Le Jardin for one of a kind Moraccan style kaftans and tunics.

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We had a great time shopping for rugs and furnishings for our guest quarters. One of my big finds this trip was the most glorious rug vendor Bazar Du Sud, introduced to me by our guide Monica. I highly recommend that you hire a shopping guide. If you are interested in hiring my guide, just contact me through my site and I will connect you to Monica. I had a few places in mind for my shopping excursion, however our guide Monica had some new places on the schedule as well. I love shopping at Mastupha Blaoui, and if you have not been, GO! I found all sorts of great pieces for the guest quarters.

Warning: Leave plenty of time in your schedule as this place is enormous and chocked to the brim with amazing rugs, furnishings and home accessories. One amazing place we went, although it was not Moroccan and is owned by a Belgian woman, is called Magasin General. It is in an industrial part of town and is styled perfectly with treasures from all over Europe with a focus on Belgium. The owner is charming and full of helpful information; not to be missed. It is swoon worthy for sure.

All in all, our Morccan adventure was successful, and I managed to snag a few treasures for La Fortezza. I hope you will come visit sometime and stay with us in our newly appointed rooms.

Check out my instagram feed for more photos of our weekend trip to Marrakesh…Ciao for now

xx Annette

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