Strictly Styling Workshop June 2018 a recap

As many of you already know, we have been working like crazy to get the Fortress ready for upcoming workshops. Our maiden run was last week for our strictly styling workshop. Needless to say, I was a little anxious to see how our new guest quarters stacked up. I painlessly attended to every detail. Sticking to the idea that less is more and that the ancient walls would speak for themselves. Making sure the beds were comfortable, and the sheets were soft and inviting. Crossing fingers that our bathrooms – which are wet rooms – worked the way we wanted them to. They did.

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Our attendees were a super talented group that consisted of a florist, bloggers and foodstylists, and the stylish owner of a PR firm. This group instantly bonded, and the bond grew tighter as I watched them help and advise each other throughout the their days together. Our team building event of hiking into a waterfall was such fun, and it really showed off the natural beauty around us. We had a picnic, and we chatted and shared our goals and desires throughout the week. All the our days were filled with endless possibilities and inspiration.

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This time I tried something a little different and incorporated a textile painting workshop into the mix. We traveled to Florence for the day to meet Margherita Pandolfini at the studio she shares with partner Karl Jorns.

We had an amazing visit, painted textiles and then headed for lunch at one of my favorite restaurants in Florence. La Menagere.

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After an absolutely stellar, lunch we met up with our tour guide and walked all over Florence with our group ending up at the David. I had not seen the David in so many years; it was fun to see him again.

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We grabbed an aperitivo, and then ended our visit to Florence attending a Sunday Supper’s Sobremesa is a global dinner.

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We ate in what was a former glove factory, with a gathering of creatives from all over the world. The lovely Gaia Cozzi and her adorable father prepared everything and were the perfect hosts. We had a great time with everyone and ended the evening with lots of stories to tell and a fun ride back to the Lunigiana recapping our day.

The workshop was a huge success making it hard to part ways. My hope is all of our workshops will be like this one, and the creative juices will keep flowing.

If you would like to join us in the fall we have a couple of places left in our workshops. They are closing end of July so think fast and join us in September and October. Sign-up here.

xx Annette

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Greetings from Italy!

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Ciao everybody! Greetings from Italy! If you follow me on my instagram feeds, you know that I have been BUSY!!! Honestly, that’s an understatement. Busy getting everything in ship shape for our upcoming workshops and photoshoots.

It feels like I have been here for 3 months, but it’s only been 2 weeks with all that we have accomplished on getting everything from the new renovation ready for guests and attendees.

The guest quarters are ready to house everyone all comfy and cozy. It’s been a lot of fun pulling all the decor together with a little (a lot) of help from our friends. Steve and Jill McKenzie helped with styling touches and great advice. Look for their guest post coming up soon! Let’s just say we are excited to welcome them back in September for Steve’s abstract painting workshop in the Italian countryside. We had some great brainstorming sessions as we were busy fixing up the guest quarters.

The commercial kitchen is ready for some cooking action. Here’s where we will cook, offer cooking lessons to workshop attendees and of course have breakfast every morning.

Teri Mammini, our private chef, and I worked our tushes off to make sure the kitchen is perfection. We are really going to enjoy working in this beautiful place all season.

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To say that putting all of this together was daunting is an understatement, but it has been worth every bit of sweat every step along the way.

Our Strictly Styling Workshop is underway. Head to my instagram account to check out all the best bits. I will be back with a recap of every adventure and workshop experience soon on the blog.

xx Annette

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Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Cocktail Italiano launch and a Massive giveaway :: my new book

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My newest book, Cocktail Italiano: The Definitive Guide to Aperitivo, Drinks, Nibbles, and Tales of the Italian Riviera, is ready to launch. April 3rd is the official date, and I could not be more thrilled. I loved my first book Picture Perfect Parties, but if I am totally honest, this is the book I was meant to write. It is a complete travelog of the Italian Riviera and all of my favorite places to enjoy the Italian ritual of Aperitivo. Nibbles and drinks fill the pages as well as the brightest and most delicious photos of the beach clubs, bars and boardwalks all the way down the Italian coastline. I loved living in Alassio; it was the most posh seaside vacation town I ever visited, and I had the pleasure of living there and enjoying aperitivo by the seaside on the boardwalk most days. Sharing this with everyone makes me incredibly happy. I will be celebrating in Atlanta on April 5th with a launch party which of course will include an Aperol Spritz or 2.

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In honor of Cocktail Italiano‘s launch, I am giving away 12 copies for the 11 seaside towns and 1 major city (Milano) featured in my book.*

  1. Bordighera
  2. San Remo
  3. Imperia
  4. Alassio
  5. Loano
  6. Genova
  7. Santa Margarita
  8. Portofino
  9. Levanto
  10. Portovenere
  11. Lerici- Ecco dell Mare
  12. Milano
  13. Italian Cocktails and food

Sign up to win below; good luck and cin cin!

xx Annette
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*Giveaway is open to U.S. residents 18 and over.

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Italy renovation:: where are we now?

As you know, Frank and I have been renovating La Fortezza our, 12th century fortress in the countryside for over a year. With the studio and main house complete, we have turned our attention to the guest quarters and commercial kitchen and lounge. The guest quarters are almost complete, and when they are finished, we will have 3 bedrooms in the guest quarters, all with their own bathrooms, a small kitchenette, and a lounge area for guests to enjoy snacks, coffee and wine.

The most exciting area is the commercial kitchen where we will teach cooking classes, and hold our Preserving Italy Workshop with Domenica Marchetti in the fall. We will also be hosting Canadian foodstylist, Marisa Curatolo in our kitchen. The decor will be practical and dynamic. The lighting is gorgeous as it has the exact same orientation as the studio upstairs. The giant Lacanche stove will settle into its new home, and we will prepare all of our workshop meals from the kitchen. To say I am super excited would be an understatement. Where are we now?

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The guest quarters are almost complete; windows are in, floors are set, and paint is done. We now will be placing the lighting, and the last steps will be the state of the art resin showers (as we have to wait for temperatures to rise for a proper set).

When I return in May, I will hit the ground running to finish furnishing the guest quarters with all the decor I have been collecting of the past year. Beds, lighting, cool rugs, and custom chairs from Marrakech. I can’t wait to see it all come together. Yes, I swear, it will all come together in May…

You can follow along on the progress report on my instagram. Once these projects are finished, then we will move on to the last project: the out building which will have 3 more bedrooms and bathrooms. I can see the light at the end of the tunnel, and believe me, it’s been a long time coming.

xx Annette

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