Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Classic Negroni Recipes from Cocktail Italiano

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My new book, Cocktail Italiano , features over 50 cocktails and 50 nibbles recipes from my time on the Italian Riviera. I am always asked what my favorite cocktail is, and without hesitation I say the classic Negroni or the Negroni Sbagliato from Bar Basso, they make it best.

I am a Campari girl and always will be. Today I am giving you my 2 all time favorite Italian cocktails, and of course, Campari is involved. If you get a chance, order one of these Italian classics in Italy. But if you cannot get there anytime soon, make one at home, sit on the terrace or patio or porch, listen to some Italian hits on spotify and create your own apero-clock at home.

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Classic Negroni
serves 1

A very strong cocktail this drink is another classic Italian cocktail.  The Negroni has become very popular in America in the last 5 years.

You will need:
– 1 ounce dry Gin
– 1 ounce Campari
– 1 ounce Italian vermouth

To prepare:

Shake well with cracked ice, then strain into a chilled highball glass and garnish with a twist of orange peel.

Negroni Sbagliato – Bar Basso
serves 1

What can I say about Bar Basso that has not already been written about? It’s the most classic Italian bar you will set foot it. Its owner is famous for this amazing cocktail. It all started as a mistake, but a happy mistake, and those are the best kind. In my opinion, Bar Basso is what a bar should be like: it’s messy and un-kept though it’s chic décor makes it authentic, warm and friendly but still somewhat chaotic. Great looking people of all ages congregate until late into the night. The blaring neon bar sign beckons you to cross the street and order a drink. Settle in and watch the ultimate sartorialist scene unfold. It’s quintessential Milan.

You will need:
– 1 ounce sweet vermouth
– 1 ounce Campari
– 1 ounce lightly sparkling wine
– Orange slice

To prepare:

Combine vermouth and Campari in an ice-filled glass. Top with sparkling wine, stir to combine and garnish.

Photo credit: Moi

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Cocktail Italiano launch and a Massive giveaway :: my new book

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My newest book, Cocktail Italiano: The Definitive Guide to Aperitivo, Drinks, Nibbles, and Tales of the Italian Riviera, is ready to launch. April 3rd is the official date, and I could not be more thrilled. I loved my first book Picture Perfect Parties, but if I am totally honest, this is the book I was meant to write. It is a complete travelog of the Italian Riviera and all of my favorite places to enjoy the Italian ritual of Aperitivo. Nibbles and drinks fill the pages as well as the brightest and most delicious photos of the beach clubs, bars and boardwalks all the way down the Italian coastline. I loved living in Alassio; it was the most posh seaside vacation town I ever visited, and I had the pleasure of living there and enjoying aperitivo by the seaside on the boardwalk most days. Sharing this with everyone makes me incredibly happy. I will be celebrating in Atlanta on April 5th with a launch party which of course will include an Aperol Spritz or 2.

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In honor of Cocktail Italiano‘s launch, I am giving away 12 copies for the 11 seaside towns and 1 major city (Milano) featured in my book.*

  1. Bordighera
  2. San Remo
  3. Imperia
  4. Alassio
  5. Loano
  6. Genova
  7. Santa Margarita
  8. Portofino
  9. Levanto
  10. Portovenere
  11. Lerici- Ecco dell Mare
  12. Milano
  13. Italian Cocktails and food

Sign up to win below; good luck and cin cin!

xx Annette
a Rafflecopter giveaway

*Giveaway is open to U.S. residents 18 and over.

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Serving Stylish Pasta

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Pasta is one of the easiest dishes to serve for a crowd. And, let’s be honest: everyone loves pasta! While it’s one of the easiest things to prepare, it’s easily one of the most difficult things to serve (or shoot!) stylishly.

I almost shudder when I think of having to style something like macaroni and cheese for a photo shoot. The cheese sets-up quickly, and it’s just hard to make it look appetizing. Pasta has great texture in photographs, but without the appropriate styling, it’s simply not pleasant to look at.

Even though you might not be styling for a photo shoot, there are a few tricks to serving stylish pasta at a dinner party. In fact, the number one thing you can do to improve a pasta course is the dish in which its served. The vessel you choose to serve pasta in is the most important element in making pasta look delicious.

Here are a few stylist tricks to use to serve stylish pasta is on your menu:

Ditch the glass casserole dish. In fact I don’t even own one. Instead, think about something earthy to present your pasta, like mac and cheese, in. An iron skillet is perfect! I own lots of iron skillets in all sizes. Not only are they great looking, great to bake in, but they make awesome presentation vessels. The photo above was a pretty cover shot for Southern Living that I styled a couple years ago. I still think it’s so yummy looking. It’s one of my favorites.

Use glasses in unexpected ways. Pesto pasta is pretty, so seeing all the bits of basil in the clear glass is great, plus it’s easy to serve. I love these brandy snifters. They are the perfect size for one serving. Think of all your tableware in different ways. Glasses can be used for more than just drinks!

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Look for interesting shapes in your serving dishes. Here the scallop edged bowl really makes a difference. It’s a nod to the sea, and it looks a bit like a sea shell. You will never go wrong with a seafood presentation if you introduce the sea in some form. Even the serving spoon looks like something you would find along the beach.

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I hope that this has helped you look at how you serve your pasta dishes. Like I said above, the key is to always think about the vessel options you have. Plus it gives you an excuse to pull out your very best, most fun props!

xx Annette

Photo credit: Jennifer Davick, Lauren Rubinstein, Deborah Whitlaw Llewellyen

Seafood Pasta Dish from my cookbook Picture Perfect Parties

 

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Workshops: Summer 2018 Updates

I cannot believe that we’re just a few months away from embarking on our second summer of workshops at La Fortezza. If you follow along on Instagram, you’ve probably noticed that we’re in the thick of renovating our guest quarters. They will hopefully be done soon, just in time for our guests.

If you’re considering coming to Italy this summer, we’d love to have you. There isn’t anything like summer in Italy. While I might be partial, I can assure you that you’ll agree with me. Our location is just a short drive from just about anything you could possibly want: beaches, historic towns, mountains, quaint spots – it’s all at your fingertips.

We have just a few spots left in several of our workshops. While some of our events have already sold out, we do have a few spaces left (and a few surprises, too!) in the following workshops:

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My June 6 – 11, 2018 Strictly Styling Workshop will be the traditional styling workshop we’ve offered over the years and will feature two AWESOME guest instructors and stylists that you are going to love: Joanna Hawley & Eliza Honey.

Joanna Hawley is a Seattle-based blogger, stylist, and digital influencer. After graduating from Carnegie Mellon with a degree in Industrial Design, she worked as a product designer and trend scout for Nordstrom and Anthropologie before turning her keen eye to the online space. Her talent for curation has earned her a Pinterest following that totals 3.8 million, and her frank, funny, and fashion-forward approach to content creation has made her site jojotastic.com a go-to resource for modern yet casual lifestyle inspiration. When she’s not documenting her renovation misadventures, she’s mostly likely sailing the Puget Sound with her wiener dog companions.

An ex-editor at goop (yes, that goop!) and at Elle Decoration UK, Eliza Honey has made the fulfilling switch to floristry at the legendary Harper & Tom’s in London.  Her focus is on arrangements and installations with a wild, naturalistic and joyful feel.

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We also have a few spots left in our Figurative Photography workshop with renowned photographer, Harriet Leibowitz. We will provide the experience, the models, the location, the instruction and the motivation to make memorable and magnificent images.  With our experienced male and female figurative models, you will have the opportunity to create beautiful and unique work involving the human body.

We’ve been working to create the most amazing experiences imaginable. Our location at La Fortezza in Tuscany offers breathtaking vistas and intimate interiors. Every detail has been created with photo shoots in mind. There will be technical instruction to maximize our creative vision. We will dine on chef created organic food from the garden, drink wine from the vineyards and indulge in all that Italy offers.

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Finally, join me along with premiere Southern wedding and event professionals, Master Florist/Event Designer, Kim Cheney, and Luxury Fine Art Wedding Photographer, Donna Von Bruening at our Tuscan Wedding Workshop. Our exclusive instructors to share their knowledge and insight on storytelling, creating and documenting the perfect celebration or wedding.

This intimate workshop is for creative minds seeking inspiration, world travelers looking for a new experience abroad and wedding and event professionals looking to broaden their palette and build their portfolio. You will enjoy hands-on experience mixed with lively lectures and one-on-one instruction throughout the week. Expand your visual language and hone your artistic voice to tell stories that arouse emotion whether you are setting a table for your own special guests or seeking to enhance your professional portfolio.  For inspiration and fun, you will scour super-secret Italian flea markets for special props, enjoy Italian dinners al fresco while mingling with creative and industry professionals. It’s truly a creative retreat – a picturesque place to recharge and refresh.

We truly have a workshop for everyone this summer. Come along and experience Italy in a creative, life-changing way. We’d love to have you!

xx Annette

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