Americasmart January 2020: Ten Easy Steps to Retail Relevance in 2020

ATL_Jan20_SM_IG_Speaker Graphics_v3-13

Last month my Italian counterpart, Barbara Pederzini and I had the pleasure of sharing our branding and marketing ideas with a big crowd at Americasmart. We were moderated by the talented, brilliant and articulate Kelli Lamb, Editor and Chief of Rue Magazine. We shared tips and advice with a standing room only audience,  and we chatted about easy tips to become relevant in the marketplace.

Thank you to Barbara and Kelli, and Americasmart. It was such a great honor and a great way to start 2020. We love Americasmart; it’s such a great resource, and we are so lucky to live in a city that has such a great marketplace.

I will share the presentation below. The biggest take away is to have an online presence because it’s imperative to compete in the marketplace. You can no longer look the other way; it’s time to change your point of view if your retail store is to survive the next 10 years.

2020 PWP Studio Corporate Event Photographers

2020 PWP Studio Corporate Event Photographer

Here’s the complete Powerpoint presentation: Screen Shot 2020-01-31 at 7.01.48 AM Screen Shot 2020-01-31 at 7.02.00 AM Screen Shot 2020-01-31 at 7.02.15 AM Screen Shot 2020-01-31 at 7.02.25 AM Screen Shot 2020-01-31 at 7.02.34 AM Screen Shot 2020-01-31 at 7.02.38 AM Screen Shot 2020-01-31 at 7.02.42 AM Screen Shot 2020-01-31 at 7.02.51 AM Screen Shot 2020-01-31 at 7.03.00 AM Screen Shot 2020-01-31 at 7.03.15 AM Screen Shot 2020-01-31 at 7.03.18 AM


Thanks to Barbara, and Kelli! xx

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January 2019 AmericasMart Recap


Design Legacy

If you follow along with my Instagram feed, you know that I participated in the Shop the Show program for the first time during the January Atlanta Market at AmericasMart. I also taught my 5th styling workshop, Styling like a Pro. It’s my absolute favorite place to shop. As a prop stylist, it’s my happy place.

A little about the workshop: It always sells out within the 1 day of it becoming available, so for future events, I suggested that they add another. Perhaps a masterclass for those that have taken my first workshop in the past. If you think it’s good idea, please leave a message for me below, so I can share it with the team.

A bit about the AmericasMart team: I work with lots of folks and have over the years, but I think I can easily say this is one of the best teams I have ever worked with. They truly rival the team at the Today Show. They run the team like a military operation. They are all incredibly precise, great communicators, and fun. It’s safe to say I love working with each and every one of them. Of course, in addition to being wonderful peers, I now consider them all friends. So not only is the mart my happy place because of all the gorgeous wares, but the people I work with there are a delight. The Shop the Show team was also wonderful to work with (and mainly socialize with). What a wonderful experience – maybe my favorite AmericasMart to date!


Shop the Show Team

Here are some of the products that caught my eye this time around:

Bobo Intriguing Objects

Mackenzie Childs

Thanks to all the made my experience amazing: to the Accent Decor showroom that made my Cocktail Italiano book signing event incredible, and to Vietri for making the Aperitivo event so special.  What fun! xx

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