Tag Archives: Behind the Scenes

Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Cocktail Italiano :: Book Launch DAY it’s not too late to meet me there!

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I am beyond excited! My Cocktail Italiano launch is TONIGHT! I am thrilled to show everyone my new book. PINCH ME PLEASE!!!

Cocktail Italiano has truly been a labor of love, and a love letter to my favorite time of day in my favorite place on the planet Italy. Better yet, I share all my favorite places to indulge up and down the coastline known as the Italian Riviera. We loved living in the charming seaside vacation town of Alassio for 12 years, sharing our life there with family and friends, and enjoying aperitivo with them all.

We made lovely friends, and of course, met them every evening at the sea for a couple of cocktails and nibbles before dinner known as the charming ritual of Aperitivo.

I can’t wait to see everyone and sign books all night.

Meet me tonight at Switch Modern. Thank you to my dear friends at Liz Lapidus PR, the best PR firm in America. Let’s toast with an Negroni or an Aperol Spritz. See you tonight! A presto. x

RSVP to rsvp@lizlapiduspr.com

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Classic Negroni Recipes from Cocktail Italiano

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My new book, Cocktail Italiano , features over 50 cocktails and 50 nibbles recipes from my time on the Italian Riviera. I am always asked what my favorite cocktail is, and without hesitation I say the classic Negroni or the Negroni Sbagliato from Bar Basso, they make it best.

I am a Campari girl and always will be. Today I am giving you my 2 all time favorite Italian cocktails, and of course, Campari is involved. If you get a chance, order one of these Italian classics in Italy. But if you cannot get there anytime soon, make one at home, sit on the terrace or patio or porch, listen to some Italian hits on spotify and create your own apero-clock at home.

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Classic Negroni
serves 1

A very strong cocktail this drink is another classic Italian cocktail.  The Negroni has become very popular in America in the last 5 years.

You will need:
– 1 ounce dry Gin
– 1 ounce Campari
– 1 ounce Italian vermouth

To prepare:

Shake well with cracked ice, then strain into a chilled highball glass and garnish with a twist of orange peel.

Negroni Sbagliato – Bar Basso
serves 1

What can I say about Bar Basso that has not already been written about? It’s the most classic Italian bar you will set foot it. Its owner is famous for this amazing cocktail. It all started as a mistake, but a happy mistake, and those are the best kind. In my opinion, Bar Basso is what a bar should be like: it’s messy and un-kept though it’s chic décor makes it authentic, warm and friendly but still somewhat chaotic. Great looking people of all ages congregate until late into the night. The blaring neon bar sign beckons you to cross the street and order a drink. Settle in and watch the ultimate sartorialist scene unfold. It’s quintessential Milan.

You will need:
– 1 ounce sweet vermouth
– 1 ounce Campari
– 1 ounce lightly sparkling wine
– Orange slice

To prepare:

Combine vermouth and Campari in an ice-filled glass. Top with sparkling wine, stir to combine and garnish.

Photo credit: Moi

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Cocktail Italiano launch and a Massive giveaway :: my new book

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My newest book, Cocktail Italiano: The Definitive Guide to Aperitivo, Drinks, Nibbles, and Tales of the Italian Riviera, is ready to launch. April 3rd is the official date, and I could not be more thrilled. I loved my first book Picture Perfect Parties, but if I am totally honest, this is the book I was meant to write. It is a complete travelog of the Italian Riviera and all of my favorite places to enjoy the Italian ritual of Aperitivo. Nibbles and drinks fill the pages as well as the brightest and most delicious photos of the beach clubs, bars and boardwalks all the way down the Italian coastline. I loved living in Alassio; it was the most posh seaside vacation town I ever visited, and I had the pleasure of living there and enjoying aperitivo by the seaside on the boardwalk most days. Sharing this with everyone makes me incredibly happy. I will be celebrating in Atlanta on April 5th with a launch party which of course will include an Aperol Spritz or 2.

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In honor of Cocktail Italiano‘s launch, I am giving away 12 copies for the 11 seaside towns and 1 major city (Milano) featured in my book.*

  1. Bordighera
  2. San Remo
  3. Imperia
  4. Alassio
  5. Loano
  6. Genova
  7. Santa Margarita
  8. Portofino
  9. Levanto
  10. Portovenere
  11. Lerici- Ecco dell Mare
  12. Milano
  13. Italian Cocktails and food

Sign up to win below; good luck and cin cin!

xx Annette
a Rafflecopter giveaway

*Giveaway is open to U.S. residents 18 and over.

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Italy renovation:: where are we now?

As you know, Frank and I have been renovating La Fortezza our, 12th century fortress in the countryside for over a year. With the studio and main house complete, we have turned our attention to the guest quarters and commercial kitchen and lounge. The guest quarters are almost complete, and when they are finished, we will have 3 bedrooms in the guest quarters, all with their own bathrooms, a small kitchenette, and a lounge area for guests to enjoy snacks, coffee and wine.

The most exciting area is the commercial kitchen where we will teach cooking classes, and hold our Preserving Italy Workshop with Domenica Marchetti in the fall. We will also be hosting Canadian foodstylist, Marisa Curatolo in our kitchen. The decor will be practical and dynamic. The lighting is gorgeous as it has the exact same orientation as the studio upstairs. The giant Lacanche stove will settle into its new home, and we will prepare all of our workshop meals from the kitchen. To say I am super excited would be an understatement. Where are we now?

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The guest quarters are almost complete; windows are in, floors are set, and paint is done. We now will be placing the lighting, and the last steps will be the state of the art resin showers (as we have to wait for temperatures to rise for a proper set).

When I return in May, I will hit the ground running to finish furnishing the guest quarters with all the decor I have been collecting of the past year. Beds, lighting, cool rugs, and custom chairs from Marrakech. I can’t wait to see it all come together. Yes, I swear, it will all come together in May…

You can follow along on the progress report on my instagram. Once these projects are finished, then we will move on to the last project: the out building which will have 3 more bedrooms and bathrooms. I can see the light at the end of the tunnel, and believe me, it’s been a long time coming.

xx Annette

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