Tag Archives: Behind the Scenes

How to Style Your Outdoor Space

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As most of you know, I have been styling interiors for more than 20 years, however sometimes my jobs take me outdoors. I love styling outdoors, but there are a few hard and fast rules you might want to keep in mind when styling outside. Whether you’re planning to photograph your outdoor space, or you’re simply looking to spruce things up, today’s tips will certainly help you create a magazine worthy space.

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1.  Incorporate greenery. Use potted plants to anchor your space, but avoid using a lot of small colorful plants. Instead, think substantial, but not too large. When thinking of scale and proportion, remember it’s about the house and not the plants or accessories.

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2. Don’t over accessorize. Use accessories that make sense. Stay away from using too many throws or blankets, pillows, lanterns or candles, elk horns, wine glasses, you get the picture. These items are certainly ones that you’ll find day to day in your space, but they don’t need to live there permanently.

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3. Remember the Magic TriangleThis is especially important if you are styling your outdoor space for a photoshoot, but the rule also applies if you are simply setting-up your space for yourself. In the case of outdoor styling, this is a great trick to keep everything in balance. Your triangle will give you a starting point in an environment that can be overwhelming. In the above photo, you will see a thin triangle of red props. Can you spot them?

4. Choose smart materials. Think about items that can withstand the elements. That means choosing things like indoor/outdoor fabrics for pillows, rust-resistant furniture, and outdoor rugs. You’ll be surprised at the items available on the market these days. Ballard Designs and Ikea often have great selections!

Photo 1: Rob Brinson

Photo 2: Anthony Masterson

Photo 3: Reed Davis

Photo 4: Lauren Rubinstein

Styling By: Annette Joseph for Meredith publications

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Workshop Announcement :: Join us in October

Angie Eric Ripert

Ciao guys! As you know, our summer workshops have sold out.

However, fall workshops are now up for grabs. Full disclosure: we only have a couple spots left in each workshop in September, so we have added a workshop in October. Since it’s olive oil season, it’s the best time to visit our region in Lunigiana. We will be visiting food vendors and the oil press, and tasting wine and truffle hunting will also be on the schedule.

However the most exciting part of this workshop announcement is who will be joining us touring and teaching. Drum roll please…

Angie

Angie Mosier, America’s food styling sweetheart, food writer, food stylist, photographer and producer. Yes, she even styled and photographed for Eric Ripert. Angie is someone I look up to. She is incredibly talented and knowledgeable, well respected, and an all around lovely soul. She will be joined by James Beard award winning chef Chef Rebecca Wilcomb, chef at Herbsaint in New Orleans. Rebecca comes from an Italian background, so returning to her heritage is very exciting indeed. Join us as we cook, style, and photograph our region, take tours of purveyors and food artisans, enjoy visits to farms, dairies, cheese makers, olive groves and orchards, cook with local seasonal ingredients, and drink our own wine from our vineyard at La Fortezza. I am over the moon that these two food superstars will be exploring our food culture with all of us in tow.

This is a very special opportunity to explore our region with these amazing instructors, and it is available to you. To say we are amazed and thrilled would be an understatement. Angie and I have been friends for many years, and the idea that she will be joining me in Italy is a dream come true.

Rebecca

We will be launching her workshop on the site May 1st. I suspect it will sell out in a day. If you want the opportunity to be first on the sign up list, please join our mailing list as we will be sending a newsletter a couple days before it posts live.

Join us for our Angie Mosier workshop in Italy, The Story of Place and Taste: Cooking, Styling and Photographing the Food of Lunigiana. Will launch soon.

See you in Italy.

xx Annette

 

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Renovation at the Fortress :: Where are we now?

Commercial kitchen view from the dining room, you can see the configuration and where the student lounge is located on the left

Commercial kitchen view from the dining room, you can see the configuration and where the student lounge is located on the left

Hi Guys, time for another update about our renovation in Italy before I head over in mid May. Here’s where we left off in case you need to catch up.

We had specific areas of the fortress we wanted to focus on this winter.

  • the fortress guest quarters
  • the commercial kitchen
  • the student lounge which also serves as an extra bedroom that sleeps 3 people
  • outdoor oven, the forno
  • kitchen garden patio under the pergola

The guest quarters are almost finished. We will have 3 bedrooms and one with a fireplace. All of the bedrooms will have bathrooms with soft comfy towels and a custom natural soap collection. Our beds will be very comfortable with 100% cotton sheets bedding from Merci in Paris. We will make sure everyone has a stellar experience during our workshops; luxurious monastic rooms are our credo. I had so much great feedback from our attendees last year about their expectations and desires as far as housing goes. We listened, and we hope that our guest rooms will meet your expectations. Our goal is to make you feel super comfortable.

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We found a great checked concrete vintage tile to use in the kitchenette in the guest quarters.

We found a great checked concrete vintage tile to use in the kitchenette in the guest quarters.

As you know, we live in a defensive tower from the 12th century. It has 4 floors. The main house is located on the 3rd and 4th floors, the guest quarters is located on the 2nd floor under the main house, and the cantina (storage room) is located on the ground floor.

pictured the defensive tower the guest quarters on he 2nd floor

pictured the defensive tower the guest quarters on the 2nd floor

We finished the main house project last May 2017, moved in, and then used the main house kitchen for our workshop cooking lessons and photo lessons last summer and to prep all meals for our attendees and guests. Full disclosure, having lots of people cooking in your own kitchen is challenging; we all had a great time but at times it was a bit out of control. Teri, our private chef, really cranked out some incredible meals for a large crowd during our workshops from our smallish narrow kitchen.

Teri working her magic

Teri working her magic

Commercial Kitchen

entrance from the student lounge to the commercial kitchen dining room

entrance from the student lounge to the commercial kitchen dining room

As you can imagine, it was so exciting once we pulled the trigger on completing the commercial kitchen located under the studio. Of course, Teri was also excited. The studio is a separate building from the tower, a space we teach and work in all year long. Our styling and photography lessons happen in the studio. It’s where we store props as well.

We have most meals outside the studio on our expansive terrace. However now with the commercial kitchen, we will have another gorgeous dining space where we can all gather for breakfast and some dinners and use for photos and extra prep space.

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The kitchen has Cararra marble countertops all around to allow everyone cooking to have their own prep area. Watching the delivery complete with a crane was so exciting. Of course the highlight of the kitchen will be the Lacanche stove. It’s a biggie, and I am excited to welcome my second baby to the family. The floor is terracotta tile which was installed in the last few weeks. The decorative tiles behind the counters are coming soon.

Next to the kitchen will be a full pantry, and full bath complete with shower. The student lounge is next to the kitchen as is the entrance to the kitchen and dining room. Double metal doors with glass panes will lead you to the kitchen garden from the student lounge area where we have built a patio area that will be under a wisteria covered pergola. Here breakfast or drinks can be enjoyed while taking in the kitchen garden and rose garden view. It will have large pots surrounding the vintage tables and chairs, planted with herbs and eatable flowers.

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The most exciting addition this year is the outdoor oven. I can hardly wait to stoke the fire and make homemade pizzas, focaccia, flat breads, and slow cooked Tuscan beans. I am jazzed!!!

I can’t wait until mid-May to share the progress with you all. Our summer workshops are full, and I can’t wait to meet everyone! x

Photo credit: Forrest Spears

 

 

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Cocktail Italiano:: My Book Launch Party at Switch Modern

If you were not there, you missed a spectacular book launch party at Switch Modern in Atlanta last week. Roy and Doug, and Scott and Liz really know how to throw an event. The Aperol Spritzes were flowing non- stop, along with Campari sodas and lovely Italian aperitvio nibbles in the Switch Modern showroom. It was truly spectacular and the perfect way to kick-off the release of my new book, Cocktail Italiano. We had over 150 of the who’s who of Atlanta, and let’s face it: the party crowd was ready to roll.

Roy and Doug Owners of Switch Modern

Roy and Doug Owners of Switch Modern.

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR

Betsy Riley Editor and Chief of Atlanta Magazine, me and Liz Lapidus of Liz Lapidus PR.

Me with Rachael and Justin my right and left hands

Me with Rachael and Justin, my right and left hands.

Me with Penny Randolph who illustrated my map

Me with Penny Randolph, who illustrated my map.

Me with Sandy she flew in from Florida, gotta love a fan

Me with Sandy; she flew in from Florida! Gotta love a fan.

Scott Reilly of Switch Modern, Liz and her husband Jeff Levy

Scott Reilly of Switch Modern, Liz and her husband, Jeff Levy.

My web manager Nicole Letts and her mother in law

My web manager, Nicole Letts, and her mother in law.

I had a great time chatting all things Italian Riviera, even though the line was so long, and I signed so many books. I hardly had time to chat. Thank you to the guys at Switch Modern, such an incredible launch. Liz Lapidus the best PR firm in the biz. Gorgeous fun, grazie mille.

Liz and Mary Logan Bikoff Editor and Chief of Atlanta Magazine's Home

Liz and Mary Logan Bikoff, Editor and Chief of Atlanta Magazine’s Home.

The lovely ladies from Americasmart

The lovely ladies from Americasmart.

Me mixing up a Campari Shakerato from my book

Me mixing up a Campari Shakerato from my book.

For those of you asking, I am not going on book tour. Full disclosure: for my last book, I did go on tour all over the USA, but it’s not a thing as much as it used to be. I know it looks glamorous going from city to city signing books, but the truth is that most people buy books online and are too busy to come see you and have you sign their book. When I did my book tour at huge venues and food events last time, I would maybe sign 1 book. It’s just a different time in the world. Even big box stores have a small turn out. So if you would like me to sign a book, email me; we can work out the logistics, quite simply: annette@annettejosephstyle.com

I will do a few US book signings in the fall. But for now, I am concentrating on finishing La Fortezza, and conducting our many workshops in Italy.

You can buy my new book here.

Again, many thanks to all who showed up to support me at my launch, and Liz Lapidus, I love you. x

P.S. Until the 19th of this month, head to Switch Modern’s site and receive a 10% discount if you type in my name annettejoseph in the discount section at checkout.

cin cin x

Photo Credit: Hillary Harmon of Liz Lapidus PR and Frank Joseph MD

 

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Cocktail Italiano :: Book Launch DAY it’s not too late to meet me there!

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I am beyond excited! My Cocktail Italiano launch is TONIGHT! I am thrilled to show everyone my new book. PINCH ME PLEASE!!!

Cocktail Italiano has truly been a labor of love, and a love letter to my favorite time of day in my favorite place on the planet Italy. Better yet, I share all my favorite places to indulge up and down the coastline known as the Italian Riviera. We loved living in the charming seaside vacation town of Alassio for 12 years, sharing our life there with family and friends, and enjoying aperitivo with them all.

We made lovely friends, and of course, met them every evening at the sea for a couple of cocktails and nibbles before dinner known as the charming ritual of Aperitivo.

I can’t wait to see everyone and sign books all night.

Meet me tonight at Switch Modern. Thank you to my dear friends at Liz Lapidus PR, the best PR firm in America. Let’s toast with an Negroni or an Aperol Spritz. See you tonight! A presto. x

RSVP to rsvp@lizlapiduspr.com

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