Tag Archives: style lessons

Announcing Summer 2018 Workshop Roster

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As many of you know, this year was the first year of workshops here at La Fortezza. What can I say? It was incredible. We had so many amazing dinners on the terrace, drank lots of chilled white wine from our vineyard, enjoyed signature cocktails like Aperol Spritz and Paper Airplanes. We shared, created and mainly made a bunch of amazing new friends.

All of our guests enjoyed time at my dear freinds’ B&B La Concia, and bonded, laughed and gained a new set of styling and photography skills along the way. I was so grateful to those who attended our first workshops here. They were all so terrific about the scaffolding and the unfinished walkway and the construction crew. It was fun to see some of my past attendees make the trip, too.

Thank you to our instructors and photographers that helped out and to the fantastic chefs that will be back with us next season. Thanks to our amazing concierge and all around Italian spirit animal, Forrest, a fixer like no other. I could not have done it without my new troupe of gals that helped with finding foodie destinations and taught me about the unique products and culture here in the Lunigiana. I feel blessed to have these special friends and helpers.

Okay, NOW for the summer 2018 workshop line up:

1 one on one with me – you will spend time with me honing your skills, learning about the business of styling and production. So if you want to hang with me in Italy, this one’s for you!

1 wedding events and photography workshop – we will delve into the creative and business side of wedding photography and event planning. This will include florals and decor so what can I say it’s going to be AMAZING

1 figurative photography workshop – with an amazing figurative fine art photographer, we will be shooting all over the grounds and inside La Fortezza with stunning models from all over the world. If nude photography interests you, then this is the one for you.

Last but not least, we will be repeating the strictly styling workshop. It was wildly popular, and we think it is something worth repeating. 9 spots this time so we can fit more folks in, so if you were on the waiting list this year, most likely we will have a spot for you.

We will be finishing our renovation this winter, so our demo kitchen will be ready for all sorts of cooking classes and styling demonstrations. We will also have all of our guest rooms appointed, so you will be staying here on the La Fortezza compound with us. We will have some incredible excursions planned, and of course you will be eating local and delicious fare as always.

Email me with any questions annette@annettejosephstyle.com and head to the workshop website and sign up for the mailing list to receive early notification, so you’re first in line.

See you next summer xx

Look for Fall 2018 workshop announcements, too. They’re coming early November.

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Italy Summer Style + Photo Workshops Recap

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dinner on the terrace was incredible

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signature cocktails were a must at aperitivo time

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this was our wine and cheese party…

Well it’s fall. Summer went by so quickly. Our first ever summer Style + Photo Workshops here at La Fortezza were a big success and lots of fun. We met so many wonderful people, and we cooked, we ate, we drank wine, we created beauty, we talked style and photography, and of course, we prop shopped until we dropped.

I want to thank the great instructors who joined us, Christina Wedge, Sarah Dorio, and Sif Orellana; they did an amazing job, and our attendees enjoyed every minute.

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la fortezza worked well as a location

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the studio worked as well as I imagined and more…

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a one on one styling lesson with moi…

My intention with these workshops is to mentor and share my vast professional experience and expertise in styling and producing photo-shoots and bring the very best of the best experts to teach with me.

This summer was a learning experience, not only for our attendees but for me, too. Working at this new location, I wanted to make sure that everyone experienced the very best. My mantra here at the La Fortezza workshops is that everyone should be inspired, challenged, pampered and gently nudged to a new creative heights. We will all nurture the goals every student has set out to accomplish in a beautiful setting.

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we made and photographed handmade ravioli, and then ate them…

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prop shopping at my favorite flea market was a great day excursion with these ladies

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getting to know equipment is essential…

This summer my experience with our attendees and instructors had me thinking about every detail. We tried chefs, and we tried menus. We worked with new equipment on site. We honed our team and added new team members. With everything new, there are growing pains, and I so appreciated the insights and suggestions from everyone involved. Know that I have dissected every moment of each workshop to better improve it for our attendees.The studio space worked amazingly well, as well as I had imagined; it is truly a magical space to work in.

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Always smiling and so kind…Elena did an amazing job at our first workshop, and we will have her back next summer.

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Leo, our badass chef and part time hand model knocked, it out of the park with his new twist on Italian cuisine and handmade pasta!

What I came away with is a greater knowledge of expectations not only of our attendees but of myself. Thank you to all who participated and who helped me gain an understanding of what it means to operate such a life changing business model.  All of you were so gracious and thoughtful and patient with us. Our chefs and our support team now have a better understanding of the importance of creating a safe and welcoming environment. But mostly in the end, it’s the great people that I get to spend time with that make these workshops most worthwhile. This first time with all our attendees was so incredible. I loved teaching you and spending time with you and getting to know you. Please come back anytime.

I can’t wait until next year. I have created a roster of incredible workshops. We will have the most amazing creatives joining us next year. We will work with an internationally known wedding design and photography team, a figurative fine-art photographer, an abstract painter, and an Italian fine art photographer. Perhaps the most exciting addition is that I will be offering 2 one on one styling workshops with me! One in spring and one in the fall. Stay tuned for more Workshop updates soon.

Thank you again to all who attended our first ever La Fortezza Workshops, and to our fantastic team of pros.

Love you guys!

xx

Photos: the summer team

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Americasmart Style + Photo Workshop

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As you know, I teach workshops all over the world. My day job being producer and stylist sort of morphed into a teaching gig. I am excited about new opportunities that have presented themselves since I took a leap and changed my career tact. I have been a stylist and producer for over 25 years; it’s hard to believe but it’s true, so you might imagine I have lots to share. Over the years I have trained many assistants that have gone on to find success, and to be honest other than the pride I feel for my own children, seeing my assistants’ achievements gives me great joy. Although I have styled thousands of campaigns and magazine editorial features, the greatest pleasure has been sharing and teaching my craft to others.

That’s why I am always super excited to teach an Americasmart style + photo workshop during shows. I meet so many fantastic people and some of them who have taken my workshop end up in Italy with me at one of my workshops here. This year I had the pleasure of hosting an interior designer in Italy teaching her how to style for the camera that I orginally met at the Mart at one of my workshops. We had a wonderful time, and she left feeling so much more confident in styling her own portfolio.

September 28th, I will be teaching a workshop geared towards interiors. With Christina Wedge photographing the entire process, we will explore the how-to’s of styling a room for the camera. The workshop sold out in about 24 hours, however you can sign up for a styling one on one with me in Italy next summer. In summer 2018 and fall 2018, I will be offering for the very first time one on one styling in Italy with me. These intimate workshops will be three intensive days covering the business of styling, making your brand, and styling for the camera. These lessons will be totally custom, and you will have an opportunity to cook, shop, and style with me all while enjoying La Fortezza, our 12th century fortress in the Tuscan countryside. Feel free to email me (annette@annettejosephstyle.com) to learn more. The one on one’s launch early October; there is only 1 in the summer and 1 in the fall. If you want it, you better grab it. Thanks to everyone that signed up for the Americamart workshop! See you soon!

Photo cred: Amber Fouts

xx

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Cooking Local, the Paper Plane and More: It’s the top 4

4 for August

It’s the top 4 for August, and what a busy month it has been. I’ve enjoyed sharing some of my favorite Italian secrets with you this month. I recapped our final summer workshop with Sif, we discussed the best kept antiques fair secret in Italy, and I may or may not have spilled the beans on one of my guilty pleasures.

I cannot believe it’s almost September and that in just a few short weeks, I’ll be boarding a plane back to the U.S. In the meantime, I’m going to soak up every moment I have left of my first summer at the Fortress. Stay tuned in September for some exciting content. You won’t want to miss it.

Here’s my top 4 August:

Cooking Healthy and Local Workshop

The Testament of Testaroli

The Paper Plane Cocktail Recipe

Melissa’s Tearoom and Cakes

xx Annette

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The Testament of Testaroli

During our 3rd workshop here in Italy at La Fortezza, the emphasis of the workshop was on cooking local. I was thrilled to be able to introduce our attendees and our instructor Sif to one of the most original and authentic dishes in our region. Lunigiana is a mystery to most tourists visiting the region, but the truth is that most Italians are not familiar with the region either. Folks here are extremely proud of the area, and that includes the local products and cuisine. We have loads of products with chestnuts, bread honey, faro, China Amaro, and apple cider.

My dear new friend Giovanna Zurlo of Azienda Agricola di là dall’ Acqua  invited us to an event she was hosting demonstrating the method of how testarolo is prepared.

What’s Testaroli? Wikipedia describes Testaroli as, sometimes referred to as testarolo, it is a type of pasta or bread in Italian cuisine that is prepared using water, flour and salt, which is sliced into triangular shapes. A common dish in the Lunigiana region and historical territory of Italy, it is an ancient pasta originating from the Etruscan civilization of Italy. Testaroli has been described as “the earliest recorded pasta.” It is also a native dish of the southern Liguria and northern Tuscany regions of Italy.

Testaroli is prepared from a batter that is cooked on a hot flat surface, after which it may be consumed. It is traditionally cooked on a testo, a flat terra cotta or cast iron cooking surface from which the food’s name is derived. It is sometimes cooked further in boiling water and then served. Testaroli is sometimes referred to as a bread, similar to focaccia in composition, and is sometimes referred to as a crêpe. It may be dressed with pesto sauce or other ingredients such as olive oil, Pecorino cheese, Parmigiano-Reggiano, and garlic. Falsi testaroli al ragu is a similar dish prepared using sliced pasta dough and a ragù sauce.

All I know is that the demonstration was amazing. Over an open fire, the pan is heated and then the crepe-like batter is ladled into the white hot pan. It cooks in minutes and then is served with charcuterie. The alternate version of preparation is that the crepe is cut into bite size squares or triangles and boiled briefly about 30 seconds and served with pesto or ragu, like pasta.

We all enjoyed a dinner together under the stars of local goat cheese and focaccia then the testaroli with pesto and local wine. Sharing this local cuisine and talking about the local products with our workshop instructor and attendees was truly magical and exactly what we wanted to accomplish. Eating local is the way of life here, and it’s my goal to share this region with all our attendees one dish at a time.

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