Tag Archives: tips and tricks

Announcing Summer 2018 Workshop Roster

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As many of you know, this year was the first year of workshops here at La Fortezza. What can I say? It was incredible. We had so many amazing dinners on the terrace, drank lots of chilled white wine from our vineyard, enjoyed signature cocktails like Aperol Spritz and Paper Airplanes. We shared, created and mainly made a bunch of amazing new friends.

All of our guests enjoyed time at my dear freinds’ B&B La Concia, and bonded, laughed and gained a new set of styling and photography skills along the way. I was so grateful to those who attended our first workshops here. They were all so terrific about the scaffolding and the unfinished walkway and the construction crew. It was fun to see some of my past attendees make the trip, too.

Thank you to our instructors and photographers that helped out and to the fantastic chefs that will be back with us next season. Thanks to our amazing concierge and all around Italian spirit animal, Forrest, a fixer like no other. I could not have done it without my new troupe of gals that helped with finding foodie destinations and taught me about the unique products and culture here in the Lunigiana. I feel blessed to have these special friends and helpers.

Okay, NOW for the summer 2018 workshop line up:

1 one on one with me – you will spend time with me honing your skills, learning about the business of styling and production. So if you want to hang with me in Italy, this one’s for you!

1 wedding events and photography workshop – we will delve into the creative and business side of wedding photography and event planning. This will include florals and decor so what can I say it’s going to be AMAZING

1 figurative photography workshop – with an amazing figurative fine art photographer, we will be shooting all over the grounds and inside La Fortezza with stunning models from all over the world. If nude photography interests you, then this is the one for you.

Last but not least, we will be repeating the strictly styling workshop. It was wildly popular, and we think it is something worth repeating. 9 spots this time so we can fit more folks in, so if you were on the waiting list this year, most likely we will have a spot for you.

We will be finishing our renovation this winter, so our demo kitchen will be ready for all sorts of cooking classes and styling demonstrations. We will also have all of our guest rooms appointed, so you will be staying here on the La Fortezza compound with us. We will have some incredible excursions planned, and of course you will be eating local and delicious fare as always.

Email me with any questions annette@annettejosephstyle.com and head to the workshop website and sign up for the mailing list to receive early notification, so you’re first in line.

See you next summer xx

Look for Fall 2018 workshop announcements, too. They’re coming early November.

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Americasmart Style + Photo Workshop

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As you know, I teach workshops all over the world. My day job being producer and stylist sort of morphed into a teaching gig. I am excited about new opportunities that have presented themselves since I took a leap and changed my career tact. I have been a stylist and producer for over 25 years; it’s hard to believe but it’s true, so you might imagine I have lots to share. Over the years I have trained many assistants that have gone on to find success, and to be honest other than the pride I feel for my own children, seeing my assistants’ achievements gives me great joy. Although I have styled thousands of campaigns and magazine editorial features, the greatest pleasure has been sharing and teaching my craft to others.

That’s why I am always super excited to teach an Americasmart style + photo workshop during shows. I meet so many fantastic people and some of them who have taken my workshop end up in Italy with me at one of my workshops here. This year I had the pleasure of hosting an interior designer in Italy teaching her how to style for the camera that I orginally met at the Mart at one of my workshops. We had a wonderful time, and she left feeling so much more confident in styling her own portfolio.

September 28th, I will be teaching a workshop geared towards interiors. With Christina Wedge photographing the entire process, we will explore the how-to’s of styling a room for the camera. The workshop sold out in about 24 hours, however you can sign up for a styling one on one with me in Italy next summer. In summer 2018 and fall 2018, I will be offering for the very first time one on one styling in Italy with me. These intimate workshops will be three intensive days covering the business of styling, making your brand, and styling for the camera. These lessons will be totally custom, and you will have an opportunity to cook, shop, and style with me all while enjoying La Fortezza, our 12th century fortress in the Tuscan countryside. Feel free to email me (annette@annettejosephstyle.com) to learn more. The one on one’s launch early October; there is only 1 in the summer and 1 in the fall. If you want it, you better grab it. Thanks to everyone that signed up for the Americamart workshop! See you soon!

Photo cred: Amber Fouts

xx

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Cooking Local, the Paper Plane and More: It’s the top 4

4 for August

It’s the top 4 for August, and what a busy month it has been. I’ve enjoyed sharing some of my favorite Italian secrets with you this month. I recapped our final summer workshop with Sif, we discussed the best kept antiques fair secret in Italy, and I may or may not have spilled the beans on one of my guilty pleasures.

I cannot believe it’s almost September and that in just a few short weeks, I’ll be boarding a plane back to the U.S. In the meantime, I’m going to soak up every moment I have left of my first summer at the Fortress. Stay tuned in September for some exciting content. You won’t want to miss it.

Here’s my top 4 August:

Cooking Healthy and Local Workshop

The Testament of Testaroli

The Paper Plane Cocktail Recipe

Melissa’s Tearoom and Cakes

xx Annette

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My Life in Photos, August

As August comes to a close, I am spending some time reflecting on our absolutely amazing summer here in Italy. As most of you know, it was our first summer conducting workshops from our new home, La Fortezza, and it’s been a huge success.

I’ve spent August thinking about the workshops – what worked and what didn’t – and planning for the next round of workshops to come. We have our olive workshop in November along with an awesome summer line-up coming your way in the next few months.

My life in photos for August have been full of antique shopping, delicious meals straight from our garden, and a few fun days of exploring. Don’t forget to follow me on Instagram. There’s always something to see and things to do here, but at the end of the day, there’s nothing like a cocktail on the terrace.

Happiness is my kitchen in Italy. It greets me every morning and makes my day!

Happiness is my kitchen in Italy. It greets me every morning and makes my day!

What's for dinner?

What’s for dinner?

I call this "dinner for two."

I call this “dinner for two.”

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#drinkmorewine

Sarzana is the best kept secret in Italy.

Sarzana is the best kept secret in Italy.

 

Rainbow in the street.

Rainbow in the street.

xx Annette

Photos by me and Pictory Video.

 

 

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My secret mega obsession in Italy

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Hi I’m Annette Joseph, and I am a professional shopper…and I have a problem. Well not a problem exactly. More like a secret obsession. As you all know, I live in Italy about 1/2 the year, with Donald Trump in office, it will probably be more like 12 months out of the year…(not kidding).

I live here, therefore I live a normal life, and I need normal stuff like wrapping paper, light bulbs, dishwasher detergent, laundry detergent, glass jars, paper plates, and a mop and pail. When I first summered in Italy about 25 years ago, one had to shop at many specialty stores for those items. There were not giant conglomerate hardware stores like Home Depot, or SUPER markets like Whole Foods or even stores that cover it all like Target. We would go from place to place picking up mops here and laundry detergent there, meat at the butcher (which I still do) and wrapping paper…well there was no wrapping paper…none. I used to have to be super creative with birthday wrapping, or I would bring it with me from the states.

My point is like with all things, things change. It’s still hard to find everything in one place like Target, but the world is becoming more homogenized as the internet has made the world smaller and smaller. Something terribly clever is going on here in Italy. The inception of the catch all store. Mostly owned and operated by Chinese families, these mega stores have everything, and I mean everything. I am totally obsessed with them. Need cute cocktail straws or cute ribbon? Doggie poo bags or votive candles? Pots and pans, hardware or sunscreen? Here’s your place. They even have clothing, hats, cosmetics and perfume. The skus go on and on. Need a grill? Charcoal? A chocolate bar? Gum? Motor oil? You get the picture.

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I AM OBSESSED. It is something that has made living here nearly perfect. I know you’re saying what is she talking about? But these stores are literally life changing. It used to take hours to find wrapping paper, gift bags and even cocktail straws, and now with the Happy Megastore, I can get everything in one spot. The thing I like most is that the store is so unpolished, so utilitarian and almost kitsch. No sparkling photography of pretty people trying perfume or walking their perfect pooch. Just down and dirty racks with all sorts of useful items stocked up in obscene quantities.

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The biggest secret is when I am in a bad mood (yes one can be in a bad mood in Italy :-)), I go there for an instant pick me up. I buy a few items, a scented candle or a bag of charcoal for our grill, and I feel 100% better. Let’s face it: it’s cheaper than therapy, and one can pick up some useful hard-to-find items to boot. Next time you’re in Italy in a town, find the Happy Megastore or something like it. (Hint: they look like a Chinese container threw up on the sidewalk) Go in; you will be amazed. If you forgot to bring something from home, I swear they will have what you need. I know this is not the most Italian-ish romantic post I’ve ever done, but it’s a very important post because it documents the changes that have taken place as the world becomes a smaller place. It’s relevant and important and mainly, it’s my happy mega place.

xx Annette

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