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Announcing:: Our 2019 Italian Workshops at La Fortezza

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LA SERRA MK TEXTILE ATELIER

LA SERRA MK TEXTILE ATELIER

As some of you may know, we bought a dreamy medieval fortress aptly named, La Fortezza in the countryside of northern Tuscany,  a region known as Lunigiana. Over the course of the past few years, we have worked tirelessly to create a stunning atmosphere for our guests to attend workshops and retreats, create alongside the best instructors in the business, enjoy long dinners under the Tuscan sky, and rest their heads after a day of exploring.

This past summer, we completed our guest quarters and additional guest rooms, and we hosted several inspiring creative retreats for visionaries from around the world. We’ve enjoyed meeting everyone and working with attendees from all over the world.

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And now, I am delighted to announce our spring and summer 2019 Italian workshops roster. Beginning next spring, we will offer our traditional styling workshops and several one on one experiences with me. We will also offer, for the first time, a once in a lifetime artist in residence program, and an amazing styling workshop with three of our best instructors: Eliza Honey, Joanna Hawley, and Maren Ellingboe.

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Perhaps most exciting announcement is our Artist in Residence opportunity with Steve McKenzie. Steve, an accomplished interior designer, textile designer, and abstract painter, will spend the entire month of July painting under the Tuscan sun. As a guest at La Fortezza, you will be able to paint and or assist Steve, shop with him for supplies at an charming art store in the artsy town of Sarzana, discuss his style, or learn more about your own painting techniques. You can book as many days on our property as are available. I’d love to have you join us during this magical artistic experience.

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If you are an aspiring stylist, new blogger, experienced stylist, or experienced blogger looking for some new inspiration, you must book a one on one workshop with me. This workshop will consist of styling lessons, prop shopping at all of my favorite haunts, cooking, and even discussions about styling and production, including the business side of things and making your brand stand out to get clients. If you want to hang out with me and learn all of my styling secrets, plan to book this one of a kind experience.

During all workshops, we go on many excursions to flea markets and local farmers’ markets to buy food and products to use in our shoots and at our cooking lessons. You will meet the locals and experience Italy Italian style. We have so many amazing resources including our neighbors who run various food artisan businesses. Because we live here, we are so well connected. We have a wide array of resources for flea marketing, antiquing and prop hunting, too, so those excursions are always a part of our workshop experiences. Day trips to Florence are an easy 2 hour drive. Cooking lessons with our workshop chef is possible as well, yoga is also available on request.

Making our workshops even more unique is that you will stay on the Fortress compound with us surrounded by breathtaking views. We pride ourselves in offering everyone newly renovated and comfortable accommodations. Rooms are simple and authentic. We like to think of the design aesthetic as bohemian and monastic, a unique countryside take and pared down design. All rooms feature wifi and their own bathrooms. We have a private chef and all workshops include cooking lessons in our stunningly outfitted commercial kitchen.

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We pride ourselves on providing one-on-one personalized instruction for everyone, therefore classes are limited to 6-8 students max. Our instructors have 10+ years of real life experience in the professional photography field, or field of study, working for real publications, and with commercial clients and in the fine arts. We are very selective about who we bring to teach in this very exclusive learning experience with seasoned professionals.

Of course, as always, there will be plenty of eating and wine drinking especially since we are now the owners of our own vineyard. Drinking our own wine is really something special!

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Visit our workshops and retreats page to learn more about each of our 2019 summer workshops! There are only a few spots available, so act fast!

A Note about La Fortezza’s Guest Instructors Program: We will have a few surprise guest artisans/instructors cooking and styling and teaching art in 2019. Our goal is to network and create beauty with amazing talents from all over the world. We want La Fortezza to be worldwide creative haven where the best of the best teach and mentor other creatives from all over the world. A real creative cooperative where like-minded people can meet and create in the most gorgeous, untouched region in Italy. If you’re interested in conducting a workshop, please email me. We are welcoming all sorts of workshops and retreats next year!

photo cred: Infraordinario

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Easy Halloween Decor:: Creepy Cloche

IMG_9418 copy Having a little Halloween around the house is always super fun, and it doesn’t have to be just for the kids. Adults can get in on the Halloween action, too. The best part is that making a big Halloween impact doesn’t have to come with a big decorating budget.

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Here’s a quick, easy, and budget-friendly idea: create a creepy cloche. Your local craft store is probably filled with all sorts of items just waiting to be used. I found these awesome neutral skulls hanging out with the Halloween decor at my favorite place – Michaels. My love affair with all things natural made me think these could be perfect stacked up in a cloche. After all, it’s always good to think outside the box…or in this case, inside the cloche.

This little project is a pinch scary and a lot Halloween-y without being overkill. Simply gather all of your skulls in a cloche; it’s that easy!

How are you decorating this Halloween?

xx Annette

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Using Trays to Style

One no-fail stylist secret is gathering things in mass on trays. It works in the living room on your coffee table, for home accessories, and even on the dining room table. It’s a universal stylist trick.  When I’m hunting flea markets and vintage shops, I’m always on the lookout for trays to add to my I prop stash. They’re just so versatile.

Trays make plating food simple and fabulous, and styling with them is a tool of the trade you’ll want to have in your repertoire. Next time you have a party to plan, look around the house for trays to repurpose. Think outside the box, and you will wow your guests.

Here are a few of my favorite ways to use trays:

For an unexpected centerpiece: Gathering guests around the table will never be a problem if you place a beautiful tray of bruschetta (or any other nibble!) in the center.

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For salad, beverages, and desserts: Try turning the tray upside down to use it as a riser on the table.

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For a beverages station: Gathering glasses for guests to help themselves always makes for a beautiful display.

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For entrees: Using a gorgeous wooden tray instead of a ceramic platter adds instant style to your table.

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Photography in order:

Deborah Whitlaw Llewelleyn

Jennifer Davick

Marte Marie Forsberg

Deborah Whitlaw Llewelleyn

Michael Graydon

 

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Quick trip to Pietrasanta

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Ciao tutti! Recently, I wanted to check out a flea market and new upcoming design neighborhood in Pietrasanta. A little background first, Pietrasanta is a seaside town. It lines the coast of Tuscany which is about 40 minutes from our house.

Full disclosure: it is one of my favorite places in Italy. It’s a small town where the streets are narrow and are home to galleries, bespoke fashion houses, and quaint home furnishing stores. The main square has towering churches and art installations, and in the summertime there are always people sitting in the quad of cafes. It’s my happy place where artists and socialites converge in the most unlikely and amazing way. Sculptors covered in marble dust and fancy ladies all having an apero in one happy place. Did I mention that it is nestled near Cararra, and therefore the place to work and play?

Check out our finds including an incredible design studio we stumbled into.

I was hosting my One on One styling course during this visit. It was great to discover this new flea market with a student in tow. Of course I found some amazing things I will be using for styling in upcoming workshops here. The life of a stylist is always hunting, always looking, and always shopping.

 

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How to Style Your Outdoor Space

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As most of you know, I have been styling interiors for more than 20 years, however sometimes my jobs take me outdoors. I love styling outdoors, but there are a few hard and fast rules you might want to keep in mind when styling outside. Whether you’re planning to photograph your outdoor space, or you’re simply looking to spruce things up, today’s tips will certainly help you create a magazine worthy space.

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1.  Incorporate greenery. Use potted plants to anchor your space, but avoid using a lot of small colorful plants. Instead, think substantial, but not too large. When thinking of scale and proportion, remember it’s about the house and not the plants or accessories.

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2. Don’t over accessorize. Use accessories that make sense. Stay away from using too many throws or blankets, pillows, lanterns or candles, elk horns, wine glasses, you get the picture. These items are certainly ones that you’ll find day to day in your space, but they don’t need to live there permanently.

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3. Remember the Magic TriangleThis is especially important if you are styling your outdoor space for a photoshoot, but the rule also applies if you are simply setting-up your space for yourself. In the case of outdoor styling, this is a great trick to keep everything in balance. Your triangle will give you a starting point in an environment that can be overwhelming. In the above photo, you will see a thin triangle of red props. Can you spot them?

4. Choose smart materials. Think about items that can withstand the elements. That means choosing things like indoor/outdoor fabrics for pillows, rust-resistant furniture, and outdoor rugs. You’ll be surprised at the items available on the market these days. Ballard Designs and Ikea often have great selections!

Photo 1: Rob Brinson

Photo 2: Anthony Masterson

Photo 3: Reed Davis

Photo 4: Lauren Rubinstein

Styling By: Annette Joseph for Meredith publications

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