William Abranowicz 2019 Photography Workshop recap

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There are some people that just impress you. Bill Abranowicz is one of those people. He and I worked on a Rolex photoshoot together, at Augusta National Golf Course. It was a bit stressful as the masters location is much like visiting the Whitehouse. Think credentials, and lots of checks and cross checks. It’s like performing a military operation. But Bill was cool as a cucumber and sailed through the assignment. I liked his vibe from the start: super chill, sort of funny and very professional without being intimidating.

I knew I had to have him join us at La Fortezza.

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Bill arrived at Pisa airport with his striking wife Andrea in tow. Andrea, a location scout by trade, is chic, funny and endearing. To say she and I hit it off would be an understatement. The group of attendees was small but completely delightful. It was all men, and they were happy with everything; easy and amusing. I worked styling for all the attendees as they worked on their still life assignments.

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Bill’s powerpoint presentation was amazing. I must say one of the best I have seen. Bill told us about his influences and his early days as a printer (he printed for Horst). When he revealed that, I almost fell off my chair. He’s a humble guy who is completely focused on the work. He has so much knowledge that 5 days with him did not seem like enough time. Luckily for us, he returns in 2020 to do it again.

I can hardly wait for his return. He is truly a prince of a guy, and his wife ain’t so bad herself. Don’t miss this opportunity to learn from the master, at the ultimate masterclass at La Fortezza.

xx Annette

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